Dublin’s Q102

Only the name will change – February 7th 2004

Lite FM have confirmed that their target audience will remain the same when they change their name to Q102. In a station statement, the station’s Chief Executive Scott Williams confirmed that the name-change will take place next month, backed by a Euro1m marketing push, but that they will continue to focus on the over-35 audience.

Lite FM set to spend €1m – Irish Times – February 7th 2004

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