Radiowaves.FM - Irish Radio News

A new radio competition: Spot the Difference

Radio listeners in Dublin, already bombarded with competitions on their commercial stations, have a new game they can play: Spot the Difference. The only problem is there is no cash incentive, but it could be fun.

According to today’s Sunday Times FM104, one of the capital’s top stations, have accused Spin 1038, one of the capital’s youngest stations, of ripping off their playlist to the tune of up to an overlap of 48% on some days. It is a strange complaint from a station which sounds almost identical to just about every other contemporary station in every major city across the world, and it is a complaint which Spin actually find complimentary! In a statement to the BCI, Spin chief Liam Thompson reckoned that the similar playlists show that his station has a ‘good understanding’ of their relative position in the marketplace considering that both stations are licensed to serve the 15-34 market.

The complaint, which was made last year, was dismissed by the BCI after an analysis of the output from both stations. The BCI did, however, admit that Spin 1038 were not playing enough dance music.

FM104 claim that the similarity in playlists is ‘doing considerable damage’ to their business and also found the BCI’s response ‘insulting and dismissive’.

Although content on the two stations is bound to be similar, Spin’s approach and deliverance is radically different. In that respect they are, indeed, offering an alternative to Dublin listeners, who had little choice when FM104 & 98FM were the only stations serving the capital on a commercial basis. It could be argued that the introduction of Spin, along with other commercial stations, has shaken the top two from their relative positions of comfort.