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Absolute & Dowse launch in the States

As the global Reality TV phenomenon continues its juggernaut into the lives of billions across the globe, American radio has now also joined the party with ‘reality radio’ being introduced by the newly-created US based consultancy Absolute & Dowse (A&D).

America’s initial introduction to reality radio was via 95.5 KLOS – Los Angeles and 95.5 WPLJ – New York with the globally successful “2 Strangers & a Wedding” in which the audience select a bride and her groom from self-nominated candidates, then tune in as the couple literally meet for the first time just before walking down the aisle to say “I do”. This so-called ‘matrimonial social experiment’ was also a hit in Ireland, through Dublin’s 98FM, as well as the UK, New Zealand, Eastern Europe and Australia where reality radio is almost as prevalent as reality TV.

Clive Dickens, Programme & Operations Director of ARI, says: “Absolute & Dowse is proud to have successfully brought its global experience to North America and to work in the world’s biggest media market. We look forward to developing our relationships with more broadcasters in other US markets soon.”

A&D comprises of partners from two globally successful consulting companies who execute and create the properties they promote.