The BCI have signed a contract with i Radio Limited (trading as i102-104) to broadcast a regional youth radio service for the north-west of Ireland. Aimed at 15-34 year olds, the service will cover the counties of Galway, Mayo, Longford, Roscommon, Sligo, Leitrim and Donegal.
i102-104 will broadcast in the north-west 24 hours a day, seven days a week. The station’s music output will be predominantly centred on contemporary hits and will also give prominence to new music and more specialist genres such as alternative rock and RnB/urban sounds.
i102-104 will have a strong emphasis on interactivity with its listeners and is committed to providing relevant engaging news and current affairs programming for 15-34 year olds.
Speaking at today’s contract signing, the BCI’s Chief Executive Michael O’Keeffe said: “We are delighted to sign this contract with i Radio Limited, which is the third regional youth radio service to have been licensed by the Commission. We have every confidence that i102-104 will bring freshness, energy and diversity to the mix of services available in the north-west. I would like to wish the team of people involved every success in the years ahead”.
i102-104 will commence broadcasting on January 23rd next, a week later than recently announced. i Radio Limited were awarded the licence in principle for the north-west regional service at the BCI Board meeting in November 2006. There were five applications for the licence, an oral hearing for which was held in Galway in October 2006.