BCI make their new multi-city ‘Choice’

The BCI has awarded the new Classic Gold/Easy Listening/Smooth multi-city service on the FM band to Choice Broadcasting Limited (trading as 4 FM). The ten year licence is for the provision of a new music-driven service aimed at listeners in the 45+ age group. The franchise area for the service is Dublin City and County (and commuter belt), Cork City and County, Galway City and County, Limerick City and County and County Clare. The award is subject to the successful outcome of contract negotiations and these are expected to be completed in the coming months. The Commission originally received five applications for the multi city service, two of which were called to an oral hearing which was held in Dublin in December.