Marian Finucane Gets Pro-Active at the Weekends

RTÉ Radio have announced Flora Pro-active as the new twelve month sponsor of ‘The Marian Finucane Show’. The deal commenced at the weekend.

Following more than 23 years broadcasting on RTÉ Radio 1, Marian Finucane has now positioned both her Saturday and Sunday shows as essential weekend listening. Recent JNLR figures show Marian’s Saturday show as the third most listened to radio programme in Ireland with 347,000 listeners and her Sunday show is the eighth most listened to, delivering 281,000 listeners every week. Recent guests have included: Nuala O’Faoláin, Brian O’Driscoll, Louis Walsh, Daniel Day Lewis, President Mary McAleese, Ronnie Drew, Kim Cattrell, Chef Dylan McGrath, Minister Mary Harney, Tommy Tiernan, American Ambassador Thomas C Foley, Sean Fitzpatrick and Professor Brendan Drumm.

RTÉ Radio Sponsorship Manager, Tara Farrell said: “In what has been a very strong year for RTÉ Radio Sales, Flora pro-active is without doubt the perfect sponsorship fit for Ireland’s number one weekend radio show and an excellent start to 2009.”

The 12 month sponsorship package includes four sponsor credited stings per show on both Saturday & Sunday plus pre-promotional spots in Joe Duffy’s ‘Liveline’, ‘Conversations with Eamon Dunphy’ and ‘The Business’.

Other recent deals for RTÉ Radio include Ladbroke’s sponsorship of the Weekend Sport on RTÉ Radio 1; Centra’s sponsorship of RTÉ 2FM’s timechecks; Benecol have signed up to a second year of ‘The Tubridy Show’ and AIB have also renewed their sponsorship of ‘Drivetime Sport with Des Cahill’ for a second year.

Marian Finucane was honoured earlier this year with PPI Lifetime Achievement Award.