The BCI today signed a contract with Choice Broadcasting Limited (trading as 4FM) for the provision of a music-driven multi-city FM service. The first service of its kind, 4FM will broadcast to Dublin City, County and Commuter belt, Cork City and County, Limerick City and County, Galway City and County and Co. Clare.
Although tests broadcasts have started today 4FM will commence full broadcasting on February 27th and will provide a broad mix of music ranging across five decades, as well as specialist programmes on specific music genres including jazz, songs from films and shows and, soul. Speech output will include regular news bulletins, sports, travel and traffic reports and a range of information and features. 4FM’s primary target audience is the over-45s.
Speaking about the contract signing, BCI Chairman Conor Maguire said: “We are delighted to sign this contract with 4FM, the first contract of its kind in Ireland. The Commission believes that this multi-city service is a unique offering which will bring diversity from a content and listenership perspective. I would like to wish all involved in 4FM every success in launching the station and for the duration of their contract.”
4FM were represented at the contract signing by Martin Block, Chief Executive Officer and Howard Block, Director.
Choice Broadcasting Limited was awarded the licence for the multi-city service at the BCI Board meeting in January 2008.
The station will broadcast on the following frequencies: Limerick, Clare, Galway: 104.2-104.9; Dublin & Commuter belt: 94.6-94.9; Cork: 94.8-95.4 & 97.4