NMG listener figures continue to rise

Stations within the Northern Media Group in Northern Ireland have continued to increase their listenership figures in the latest official RAJAR release. The results show that over 141,000 people tune in to a Northern Media Group station every week, an increase on the last quarter of 137,000. Northern Media Group’s station network is also the only radio group in Northern Ireland to increase weekly audience in this survey period.

Chief Executive and Programme Director Robert Walshe said: “The figures show Northern Media Group to have a very strong proposition for potential advertisers. We are clearly a very real alternative. The local approach to our news, sport and programming, and our out-and-about policy in recent months, are all indicators of the power of local radio.”

The Q Network continues to dominate the north and west of the region, with 92,000 people listening weekly. Q102 in Derry, Q97 in Coleraine and Q101 in Omagh are all heritage stations in their respective areas and a key aspect of Northern Media Group’s latest listenership success. Newry and Mourne’s Five FM, Six FM in mid-Ulster and Ballymena-based Seven FM remain popular.

A number of new programmes across the schedule – including Laurence John’s ‘Country Collection’ and Kevin Mc Alister’s ‘Sunday Café’ on Five FM – form part of a fresh line-up for the radio network in Spring 2010.