Radiowaves.FM - Irish Radio News

Dublin’s Country Set to Bathe in Sunshine

Dublin’s Country Mix 106.8 have announced that that it will be re-branding to Dublin’s Sunshine 106.8. The re-branding of the station has been approved by the BAI and will commence this weekend through the use of on-air promos announcing the change.

From early next week the new brand will be introduced in on-air programming (initially alongside the existing identification). The re-branding will be complete by year-end. No programming changes are planned by the station as the re-branding process gets underway.

Seán Ashmore, the station’s CEO, says: “We’ve decided on a re-brand because our research has confirmed that the phrase ‘Country’ means different things to different people. People’s perception about what the station has to offer was not in line with the scope of the music played on-air. Today our playlist covers a wide range of artists from The Eagles to Taylor Swift, Lady Antebellum to Ronan Keating and classics from the likes of Glen Campbell to Dolly Parton.”

A completely new logo and brand mark to reflect the station’s new name has been developed by Pat Kinsley of Neworld Design in Dublin (see below).

Robbie Robinson, the founder of the original Sunshine Radio in Dublin in 1980, is happy to see the name back in use in Dublin and wishes the station the best of luck with the re-brand.

Country Mix 106.8 was launched in 2001 and currently has a daily reach of 4% of all adults in the Dublin market and a market share of 3.3%.