Radiowaves.FM - Irish Radio News

JNLR Figures for January – December 2010 Released

The latest results from the Ipsos MRBI JNLR survey covering the period January 2010 – December 2010 were released today. The survey results indicate that 85% (same) of the adult population was listening daily to a mix of national, regional, multi-city and local radio throughout the country. For the purposes of comparison, figures for this survey period are compared with the October 2009- September 2010 figures. The main changes and highlights are as follows:

National Reach and Market Share
Listenership of 57% (-1) was recorded to any multi-city/regional/local radio service.
The weekday reach figures for RTÉ Radio 1 increased to 25% (+1) while figures remained unchanged for Today FM (13%), Newstalk (8%) and RTÉ Lyric FM (3%). RTÉ 2FM recorded a figure of 13% (-1).
With regard to market share, a figure of 53.6% (-0.2) was recorded for any multi-city/regional/local station in the 7am-7pm period.
RTÉ Radio 1 and RTÉ Lyric FM recorded slight increases in market share at 22.7% (+0.6) and 1.7% (+0.1) respectively. Today FM retained a market share figure of 9.3%. Decreases were recorded for RTÉ 2FM at 8.2% (-0.5) and Newstalk at 4.0% (-0.1).

Weekday Reach Figures
Any Regional/Local 57% (-1)
RTÉ Radio 1 25% (+1)
RTÉ 2FM 13% (-1)
Today FM 13% (same)
Newstalk 106-108 8% (same)
RTÉ Lyric FM 3% (Same)

Weekday Market Share Figures 7am-7pm
Any Regional/Local 53.6% (-0.2)
RTÉ Radio 1 22.7% (+0.6)
Today FM 9.3% (same)
RTÉ 2FM 8.2% (-0.5)
Newstalk 106-108 4.0% (-0.1)
RTÉ Lyric FM 1.7% (+0.1)

National (excluding Dublin and Cork)
Weekday Reach Figures
Any Regional/Local 60% (same)
RTÉ Radio 1 23% (+1)
RTÉ 2FM 15% (-1)
Today FM 14% (-1)
Newstalk 106-108 6% (same)
RTÉ Lyric FM 2% (same)

Weekday Market Share Figures 7am-7pm
Any Regional/Local 56% (-0.1)
RTÉ Radio 1 19.2% (+0.7)
Today FM 10.8% (+0.1)
RTÉ 2FM 9.2% (-0.8)
Newstalk 106-108 3.1% (-0.2)
RTÉ Lyric FM 1.0% (+0.1)

National (excluding Dublin and Cork) – local stations
Changes in both reach and market share were recorded for almost all local stations in the current survey period.

The figures for the survey period with regards to Reach were as follows:
Highland Radio 67% (-2);
Shannonside 53%;
Radio Kerry 51% (same);
Limerick’s Live 95FM 50% (-1);
Midwest Radio 49% (-1);
WLR FM 48% (same);
Shannonside Northern Sound 47% (+1)
Clare FM 46% (+3);
Tipp FM 45% (+1);
Ocean FM 42% (+1);
Galway Bay FM 41% (same);
Northern Sound 41%
KCLR 96FM 39% (-1);
South East Radio 36% (same);
Midlands 103FM 36% (-3);
LMFM 28% (same);
East Coast FM 28% (+2);
KFM 27% (+3);

The figures for the survey period with regards to Market Share were as follows:
Highland Radio 62.3% (-1.1);
Radio Kerry 57% (+0.7);
Tipp FM 55.7% (+1.4);
Shannonside 49%;
Midwest Radio 48.9% (-0.7);
Shannonside Northern Sound 47.0% (+0.8)
Clare FM 45.6% (+3.0)
WLR FM 45.1% (-0.5)
Northern Sound 44.4%
KCLR 96FM 36.5% (-0.1)
Limerick’s Live 95FM 34.6% (-1.4)
KFM 29.5% (+2.7)
South East Radio 29.1% (+0.1)
LMFM 29.1% (+0.6)
Midlands 103FM 28.2% (-2.1)
Galway Bay FM 28.2% (same)
Ocean FM 26.6% (-0.5)
East Coast FM 25.1% (+3.7)

Regional stations
4FM, the multi-city service, maintained a weekday reach figure of 3% (same) and recorded a market share figure of 1.8% (-0.1).
In terms of regional services; in the north-east/midlands region, i105-107FM increased its weekday reach figure to 9% (+2) and recorded a market share figure of 7% (+1.9).
In the south-west region, Spin South West maintained its weekday reach figure of 21% and increased its market share figure to 11% (+0.1).
In the north-west region, i102-104FM maintained its weekday reach figure of 20% and recored a market share figure of 14% (-0.7).
Beat 102-103FM, serving the south-east region, recorded a weekday reach figure of 19% (-1.0) and recorded an increase in market share to 13.1% (+0.8).

Weekday Reach Figures
Spin South West 21% (same)
i102-104 20% (same)
Beat 102-103 19% (-1)
i105-107 9% (+2)
4FM 3% (same)

Weekday Market Share Figures 7am-7pm
i102-104 14.0% (-0.7)
Beat 102-103 13.1% (+0.8)
Spin South West 11.0% (+0.1)
i105-107 7.0% (+1.9)
4FM 1.8% (-0.1)

Dublin – local stations
In Dublin, FM104 increased its weekday reach figure to 20% (+1.0).
The remaining Dublin stations all retained weekday reach figures with: 98FM at 14%, Spin 1038 at 14% and Dublin’s Q102 at 13%, Country Mix/ Sunshine 106.8 FM at 3% and Phantom 105.2 at 2%.
In terms of market share figures, increases were recorded for a number of stations; 98FM at 11.6% (+0.3), Spin 1038 at 6.6% (+0.1) and Country Mix/Sunshine 106.8FM at 3.2% (+0.1). The remaining stations recorded figures of: FM104 11.2% (-0.3), Q102 at 11.1% (-0.1%) and Phantom 105.2 0.8% (-0.1).

Dublin

Weekday Reach Figures
RTÉ Radio 1 29% (+1)
FM104 20% (+1)
Dublin’s 98FM 14% (same)
Spin 1038 14% (same)
Q102 13% (same)
Newstalk 106-108 10% (same)
RTÉ 2FM 10% (same)
Today FM 9% (same)
RTÉ Lyric FM 5% (same)
Sunshine 106.8 3% (same)
Phantom 105.2 2% (same)
4FM 2% (same)

Weekday Market Share Figures 7am-7pm
RTÉ Radio 1 30.5% (-0.4)
Dublin’s 98FM 11.6% (+0.3)
FM104 11.2% (-0.3)
Q102 11.1% (-0.1)
RTÉ 2FM 7.0% (-0.5)
Spin 1038 6.6% (+0.1)
Newstalk 106-108 5.9% (same)
Today FM 5.8% (same)
RTÉ Lyric FM 3.2% (+0.2)
Sunshine 106.8 3.2% (+0.1)
4FM 1.3% (-0.4)
Phantom 105.2 0.8% (-0.1)

Cork – local stations
Red FM achieved a reach figure of 19% (-2) and recorded a market share figure of 10.6% (-0.7).
The combined reach of Cork’s 96FM/C103 was 46% (-2.0) while a share figure of 41.6% (-1.9) was recorded.

Cork

Weekday Reach Figures
Cork’s 96FM 35% (-1)
RTÉ Radio 1 26% (+1)
Red FM 19% (-2)
Today FM 15% (same)
C103 14% (same)
RTÉ 2FM 9% (same)
Newstalk 106-108 9% (same)
RTÉ Lyric FM 4% (same)
4FM 4% (same)

Weekday Market Share Figures 7am-7pm
Cork’s 96FM 30.3% (-2.1)
RTÉ Radio 1 22.3% (+1.7)
C103 11.4% (+0.3)
Red FM 10.6% (-0.7)
Today FM 9.7% (-0.4)
RTÉ 2FM 9.7% (-0.4)
Newstalk 106-108 4.7% (+0.9)
4FM 3.4% (+0.5)
RTÉ Lyric FM 2.0% (+0.1)