A caller who rang Lite FM’s ‘Dublin Today’ programme to complain about the unavailability of today’s England v Ireland rugby match on free-to-air television got the surprise of his life when Mike Moloney, a dj at the station, offered to let him come around to his house to watch the game. ‘Dublin Today’ presenter Scott Williams broke the news to the stunned 67-year-old retired carpenter after he told listeners that he had no friends with access to Sky television.
Lite FM have confirmed that their target audience will remain the same when they change their name to Q102. In a station statement, the station’s Chief Executive Scott Williams confirmed that the name-change will take place next month, backed by a Euro1m marketing push, but that they will continue to focus on the over-35 audience.
Jason Maine is rejoining Lite FM. The popular, long-running Dublin radio presenter has been in talks with the easy-listening station whilst a court case concerning his departure from FM104 has been ongoing. He has now accepted a new position with the station that he left a number of months ago.
Two of Dublin’s top commercial stations have launched virtually identical competitions which are based on an American tv show. 98FM is looking for Dublin’s ‘Most Desperate Housewives’ whilst at the same time Q102 is seeking ‘Desperate Dublin Housewives’.
Both competitions call on housewives in the area who are desperate to do anything to win cash prizes.
Both competitions are being run by the station’s respective breakfast show teams.
And both competitions have almost identical blurbs accompanying the launch on the stations’ websites…whilst 98FM ask whether you would “walk down Grafton St in your underwear” to win thousands of euro, Q102 ask if you’re desperate enough to “walk naked down Grafton Street” for just one thousand euro. Q102 wonder whether you’d “bungee jump off a crane over the Liffey for 10 Grand?”, but 98FM ask if you’re desperate enough to “swim the Liffey in a chicken suit?”
98FM’s promotion is running for four weeks, the idea is that women will be pitted against each other in a series of challenges, and the woman desperate enough to do it for the least amount of cash – wins that amount.
Mark Sadler, aged 36, will join Dublin’s Q102 as Programme Director in April 2006. Mark is joining Q102 from MTV Networks UK & Ireland where he has been Vice President, Music, since 2002 with responsibility for devising the music policy for nine MTV, TMF and VH1 branded channels. With more than twelve years commercial radio experience, he has also enjoyed a highly-successful 10 year career with Capital Radio plc where he was appointed Regional Programme Director of South Coast Operations in 2000. He has worked as Programme Director at Capital’s Southern FM, Power FM and Ocean FM helping these stations achieve record audiences. Ronan McManamy, Managing Director of UTV Radio Ireland said: “I am delighted that Mark is joining us in April. His extensive programming expertise will be a tremendous boost to Dublin’s Q102 which has enjoyed considerable success since its relaunch 2 years ago. Mark will have a critical role to play in building upon that success by further developing strong content to appeal to the Dublin audience.” Scott Williams, Managing Director Q102 says: “We are delighted to welcome Mark to Dublin’s Q102. Mark is a world-class programmer with an impressive array of success to his name and I have no doubt that his programme development strategy will enable us to take Q102 to the next level.” Mark Sadler adds: “I am delighted to be joining the team at Q102 at what is an exciting time for the station. Dublin is a hugely competitive radio market, and Q102 has been making great progress in terms of ratings. I look forward to building on the fantastic work that has been done already, and helping the station to even more success in the future.” Q102 was previously known as Lite FM and has been on air since May 2000.
David Baker, who has been back on the Irish airwaves over the last few years as a swing jock at Q102 and KFM, has decided to return to the UK. He leaves Ireland this week with his family and is returning to Essex in south-east England where he will be hoping for a very swift return to broadcasting.
Speaking to Radiowaves News David (pictured below) said: “I’m sad to be going but really over the last few years there has been a severe lack of full-time opportunities here and that is the main reason behind my decision. I’d like to place on record my thanks to Q102 and KFM for the work I did get, I really enjoyed those two very different experiences; particularly at KFM where I was able to communicate with a true local Irish audience. My network is bigger in the UK so i fully expect to be back on air in the next few weeks. We gave it a good go here and I think if I hadn’t I’d have regretted it. I’ll be back for lots of weddings as that side of my work did very well but as most mobile jocks know you cannot exist on just this kind of work.”