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Atlantic 252

Atlantic licence renewed

Atlantic 252, Ireland’s long wave station, have had their licence renewed for another 8 years. News that’s bound to make somebody’s day! 

Push over the Atlantic

Atlantic 252’s managing-director John O’Hara has been given the green light by parent company CLT-UFA to kick-start a £1 million marketing push to restore the youth-oriented station to its former glory. Atlantic’s website is due to launch on October 1st and they hope to have re-established themselves in the “hearts and minds” of their 15-34 year old audience by then. 

Atlantic push website

Atlantic 252 have appointed e-business consultancy E-Marketing to develop its new website which they hope will be the most innovative radio station website ever created. A live stream will also be available.

The long wave station, which is based in Co Meath, is about to announce details of it’s £1m marketing push, and all of this follows a 20% audience increase since its new schedule launch in January.

The site is due for official launch on October 1st. 

Atlantic web

Atlantic 252 – the long wave station broadcasting to the UK and Ireland – have put up a temporary page at their website where listeners can tune in on the internet. Atlantic’s website is due for a full launch at the beginning of October. The address is www.atlantic252.com

Atlantic Off Their Tits

Atlantic 252 are about to launch a new £1m promotional campaign aimed at their 15-24 year old target audience. Entitled "Dance Your Tits Off", the campaign will feature naked male model torsos with plasters over their nipples in an attempt to encourage more interest from dance music followers. 
Atlantic 252 broadcast to Ireland and the UK on the long wave band.

Atlantic 252 are about to launch a new £1m promotional campaign aimed at their 15-24 year old target audience. Entitled “Dance Your Tits Off”, the campaign will feature naked male model torsos with plasters over their nipples in an attempt to encourage more interest from dance music followers.
Atlantic 252 broadcast to Ireland and the UK on the long wave band.

Atlantic 252 website on test

Atlantic 252’s new website is currently at the testing stage and the plan is for it to go live on October 16th. The site was originally due for relaunch on October 1st. Atlantic 252 can be heard across the British Isles on the long wave band or by visiting their webpage.

Atlantic Gain Listeners

Atlantic 252 have shown an increase in the latest release of RAJAR figures. The station have attracted 50,000 new listeners – an increase of 4%. Atlantic 252 broadcast to the UK and Ireland on 252kHz long wave.

New appointment at 252

Following the recent poor showing in the RAJAR figures, Meath-based long wave station Atlantic 252 have appointed a new Programme Controller in the shape of 27 year old Sarah Henderson.
Atlantic 252 broadcast across the UK and Ireland on 252kHz. 

Atlantic 252 for sale

Atlantic 252, which is owned by RTL (80%) and RTÉ, is to be put up for sale again, according to a report in today’s Mail On Sunday. The value could be up to £20m.

Report: Mike Terry 

Business as usual at 252

The press speculation at the weekend concerning a sale by RTL of their 80% controlling interest in Atlantic 252 has led to station manager John O’Hara issuing a statement yesterday in which he said that it was business as usual for the staff and himself.
“[We] are committed to restoring Atlantic 252 to its former glory and that process has already begun,” he says. “The resurgence of interest in long wave from the UK, the Dutch and the Scandinavians can only be good for us and we look forward to a long and successful future.”
RTÉ, the state broadcaster which owns a 20% stake, remains committed to the station.

Report: Mike Terry 

TeamTalk to buy Atlantic

Leeds-based Teamtalk Media Group has won the bidding auction to buy long wave station Atlantic 252, according to today’s Irish Independent. Teamtalk provides internet information services about English football clubs.
Atlantic 252, which is based in Meath, had previously been linked to a possible deal with Oneword radio station but the deal fell through.

TeamTalk 252 On The Way

TEAMtalk Media Group plc has today entered into discussions with RTL Group to acquire 80% of Radio Tara Ltd, which operates the national long wave radio station Atlantic 252, for total cash consideration of £2 million.
Completion of the deal is anticipated by the end of next month. The remaining 20% of Radio Tara will continue to be held by RTE, the Irish public service broadcasting organisation.
The acquisition continues TEAMtalk’s drive to broaden its content delivery base by creating an additional platform for the distribution of TEAMtalk sports content. TEAMtalk intends to rebrand the station as TEAMtalk 252 and relaunch it as a predominantly sports-based station by the end of the financial year. The station will continue to broadcast from Radio Tara’s facilities in Ireland to a UK audience on Long Wave 252.
This is the third radio acquisition that TEAMtalk has made this year. In February, the media group acquired MMC Sport-Redaktion, the largest independent sports radio programmer in Germany, which supplies over 200 radio stations across Germany, Austria and Switzerland. This was followed by the acquisition in June of Hampson Radio, the leading UK in-store radio broadcaster with customers such as Asda and Moto. TEAMtalk also produces over 330 hours of sports audio in the UK, including a nine hour daily radio programme for Ladbrokes.
Bill Wilson, Chairman & Chief Executive, of TEAMtalk, said: “This acquisition presents a win-win situation for us. As I have said in the past, TEAMtalk is about building an independent content generation machine that can create revenues from as many distribution platforms as possible. When the station is launched we will have a national radio presence that and I am looking forward to driving the new format in the UK marketplace.”

Atlantic 252 is finally dead

Atlantic 252 is no more. Following on from the final live programming from the station just befpre Christmas, the automated music programming ceased at midnight last night and has been replaced with promotional programming for TeamTalk Radio – which is due to launch on 252kHz long wave on February 25th.