Radiowaves.FM - Irish Radio News

Atlantic 252

Atlantic licence renewed

Atlantic 252, Ireland’s long wave station, have had their licence renewed for another 8 years. News that’s bound to make somebody’s day! 

Push over the Atlantic

Atlantic 252’s managing-director John O’Hara has been given the green light by parent company CLT-UFA to kick-start a £1 million marketing push to restore the youth-oriented station to its former glory. Atlantic’s website is due to launch on October 1st and they hope to have re-established themselves in the “hearts and minds” of their 15-34 year old audience by then. 

Atlantic push website

Atlantic 252 have appointed e-business consultancy E-Marketing to develop its new website which they hope will be the most innovative radio station website ever created. A live stream will also be available.

The long wave station, which is based in Co Meath, is about to announce details of it’s £1m marketing push, and all of this follows a 20% audience increase since its new schedule launch in January.

The site is due for official launch on October 1st. 

Atlantic web

Atlantic 252 – the long wave station broadcasting to the UK and Ireland – have put up a temporary page at their website where listeners can tune in on the internet. Atlantic’s website is due for a full launch at the beginning of October. The address is www.atlantic252.com

Atlantic 252 website on test

Atlantic 252’s new website is currently at the testing stage and the plan is for it to go live on October 16th. The site was originally due for relaunch on October 1st. Atlantic 252 can be heard across the British Isles on the long wave band or by visiting their webpage.

New appointment at 252

Following the recent poor showing in the RAJAR figures, Meath-based long wave station Atlantic 252 have appointed a new Programme Controller in the shape of 27 year old Sarah Henderson.
Atlantic 252 broadcast across the UK and Ireland on 252kHz. 

Atlantic 252 for sale

Atlantic 252, which is owned by RTL (80%) and RTÉ, is to be put up for sale again, according to a report in today’s Mail On Sunday. The value could be up to £20m.

Report: Mike Terry 

Business as usual at 252

The press speculation at the weekend concerning a sale by RTL of their 80% controlling interest in Atlantic 252 has led to station manager John O’Hara issuing a statement yesterday in which he said that it was business as usual for the staff and himself.
“[We] are committed to restoring Atlantic 252 to its former glory and that process has already begun,” he says. “The resurgence of interest in long wave from the UK, the Dutch and the Scandinavians can only be good for us and we look forward to a long and successful future.”
RTÉ, the state broadcaster which owns a 20% stake, remains committed to the station.

Report: Mike Terry 

Atlantic 252 is finally dead

Atlantic 252 is no more. Following on from the final live programming from the station just befpre Christmas, the automated music programming ceased at midnight last night and has been replaced with promotional programming for TeamTalk Radio – which is due to launch on 252kHz long wave on February 25th.