Leeds-based Teamtalk Media Group has won the bidding auction to buy long wave station Atlantic 252, according to today’s Irish Independent. Teamtalk provides internet information services about English football clubs.
Atlantic 252, which is based in Meath, had previously been linked to a possible deal with Oneword radio station but the deal fell through.
TEAMtalk Media Group plc has today entered into discussions with RTL Group to acquire 80% of Radio Tara Ltd, which operates the national long wave radio station Atlantic 252, for total cash consideration of £2 million.
Completion of the deal is anticipated by the end of next month. The remaining 20% of Radio Tara will continue to be held by RTE, the Irish public service broadcasting organisation.
The acquisition continues TEAMtalk’s drive to broaden its content delivery base by creating an additional platform for the distribution of TEAMtalk sports content. TEAMtalk intends to rebrand the station as TEAMtalk 252 and relaunch it as a predominantly sports-based station by the end of the financial year. The station will continue to broadcast from Radio Tara’s facilities in Ireland to a UK audience on Long Wave 252.
This is the third radio acquisition that TEAMtalk has made this year. In February, the media group acquired MMC Sport-Redaktion, the largest independent sports radio programmer in Germany, which supplies over 200 radio stations across Germany, Austria and Switzerland. This was followed by the acquisition in June of Hampson Radio, the leading UK in-store radio broadcaster with customers such as Asda and Moto. TEAMtalk also produces over 330 hours of sports audio in the UK, including a nine hour daily radio programme for Ladbrokes.
Bill Wilson, Chairman & Chief Executive, of TEAMtalk, said: “This acquisition presents a win-win situation for us. As I have said in the past, TEAMtalk is about building an independent content generation machine that can create revenues from as many distribution platforms as possible. When the station is launched we will have a national radio presence that and I am looking forward to driving the new format in the UK marketplace.”