Stations within the Northern Media Group have performed exceptionally well in the latest RAJAR listener figures released yesterday.
In the last quarter of 2007, the Q Network was the only commercial radio station in Northern Ireland to increase its listeners. The Q Network includes Q102 in Derry, Q97 in Coleraine and Q101 in Omagh and Enniskillen. The station increased its weekly reach by 2,000 listeners, from 85,000 to 87,000. Weekly reach is the amount of people who listen to a radio station over the course of a week and is one of the most important measurements for advertisers. The Q Network also has 13.7% of the potential audience listening every week.
Seven FM has been broadcasting for two years and this is the first official listener figures the station has received. Each week, 18,000 people tune in to Seven FM in the Ballymena and Antrim areas.
“This is a great first result for Seven FM,” said Robert Walshe, Chief Executive of Northern Media Group. “Having 18,000 listeners each week puts Seven FM on a par with much more established radio stations. To get to that stage while the station is so young is a massive achievement. We now have a very firm foundation to build on and I am extremely confident we can do that. The result today is a credit to all the staff at Seven FM and I would like to thank them for their dedication and hard work. And I would also like to thank the advertisers who have been a great support to Seven FM in its formative years. I look forward to continuing to build those relationships.”
That is something Mr Walshe re-iterated for advertisers to the whole Northern Media Group. Five of the six stations in the group have received official listener figures for the last quarter of 2007. The figures show that over 125,000 people tune in to a Northern Media Group station every week.
Robert continued: “This is a superb result for the group. The Q Network has performed exceptionally well, being the only radio stations in Northern Ireland to increase the amount of listeners. The Q Network is also incredibly popular in its area, with almost 14% of the population tuning in at some stage throughout the week. Our other stations also performed well. Six FM remains very popular in mid-Ulster and while we don’t yet have official figures for our newest station, Five FM, the indications are good. We are getting great feedback from our listeners in the Newry and Mourne area and we are looking forward to the results for Five FM, which we expect later this year. Thank you again to our listeners – and tell your friends about us. We have some great shows, features and competitions coming up in 2008.