Regional / Multi City Stations

Beat Ready to Free Your Ears

Beat 102-103, presently running 24 hour tests leading to their July 1st launch to the south-east region, have told the Sunday Business Post that it has met its advertisng targets for its first month on air and are already working on month two. The station are also promising similar campaigns to the 'Fugitive' & 'Joker' competitions run by Dublin's big players 98FM and FM104.

Beat 102-103, presently running 24 hour tests leading to their July 1st launch to the south-east region, have told the Sunday Business Post that it has met its advertisng targets for its first month on air and are already working on month two. The station are also promising similar campaigns to the ‘Fugitive’ & ‘Joker’ competitions run by Dublin’s big players 98FM and FM104.
Speaking to the newspaper, station chief Kieran McGeary says that he wants Beat 102-103 listeners to feel emotionally attached to the station and that he viewed Beat as a brand as much as a radio station.
The youth station’s advertising campaign will be based around the slogan ‘Free Your Ears’ and will run outdoors at first, followed by television and radio slots.
Beat 102-103 is the first licensed regional service and will broadcast to the Carlow, Kilkenny, Tipperary, Waterford & Wexford areas.

Beat to start each day with a Power Breakfast

Beat 102-103, the regional radio station which broadcasts to five counties in the South East, has unveiled plans for a brand new talk format breakfast show to be hosted by Niall Power (pictured). The show is called ‘Beat Talk @ Breakfast’ and will be a lively talk programme designed to appeal to the station’s target audience of 15-35 year olds. It will feature at least eight interviews an hour focusing on a variety of topics including lifestyle, health, sex, food, fashion and music.

  Beat 102-103, the regional radio station which broadcasts to five counties in the South East, has unveiled plans for a brand new talk format breakfast show to be hosted by Niall Power (pictured). The show is called 'Beat Talk @ Breakfast' and will be a lively talk programme designed to appeal to the station's target audience of 15-35 year olds. It will feature at least eight interviews an hour focusing on a variety of topics including lifestyle, health, sex, food, fashion and music.

‘Beat Talk @ Breakfast’ will begin broadcasting next Monday. Niall, who has previously presented the Beat Talk programme during the afternoon on Beat 102-103, will host the new breakfast show from 6.50am-9.50am each weekday morning. The programme will also feature regular news bulletins, sport updates with Vincent Bradley and the latest travel news with “Mel on Wheels”.

To promote the new show, a number of billboards are being erected across the region. The creative features presenter Niall Power dressed in his pyjamas, sitting in bed between a sleeping couple, with the headline “Wake Up with Niall Power!”

To further boost its daytime schedule, Beat 102-103 has also signed up Louise Jordan to front the station’s afternoon programme ‘Beat @ Work’. Louise is joining Beat 102-103 from Dublin’s FM104.

Beat 102-103’s Chief Executive Kieran Mc Geary is confident that listeners across the South-East will love the new schedule changes at the radio station. He says: “Having a breakfast programme focused completely on talk is a complete departure for a music radio station aimed at 15-34 year olds. But I have no doubt that there is an appetite for this show in our marketplace and that it will work. Niall Power and BeatTalk have already proved hugely successful in the afternoons with 90% of the show’s audience being within our core target market. If those listeners move with Niall to Breakfast, we will substantially increase our audience in this highly competitive slot and severely hurt our competitors.
“Niall Power is one of the best talk radio presenters in the Irish marketplace and we are delighted that he is moving to breakfast. He will certainly strengthen our breakfast offering as he has strong appeal to both male and female listeners. We are also delighted to have Louise Jordan joining our team.”

Premier team ready to embrace a Lady

Premier FM have now been allocated a frequency on which to broadcast into Limerick. The temporarily-licensed multi-city oldies station will, barring any last-minute hitches, be available in the city made famous by the song “Limerick, You’re a Lady” from this weekend on 99.9MHz FM. They were due to be on air there from last weekend but their broadcast site proved unsuitable for use. This made it impossible to launch until a new site was found.
“We are really looking forward to broadcasting into Limerick,” said Paul Shepherd, Premier FM’s Operations Director, speaking to Radiowaves News today. “The response from Cork and Galway has been truly amazing – way, way beyond all our expectations.”
Answering criticisms that the station came across as being very Dublin-focused on air, Paul says that there will be some new jingles rolling out as soon as they are available in all four cities.
“We were also ready to run some opt-out programmes expecially for each city,” Paul says. However the BCI preferred that the station focused on getting a signal into each city and gauging the reaction. “In retrospect that was a good thing,” Paul admits.
Premier FM have been licensed to broadcast at weekends until mid-June and are already available in Dublin on 92.1MHz FM, Cork on 106.7MHz FM and Galway on 104.9MHz FM.

BCI seeking applications for new multi-city service

The BCI are now seeking applications for a sound broadcasting service to operate a multi-city service for the 45+ age group. The service, which is primarily music-driven, will be available in Dublin city and county, Cork city and county, Galway city and county, Limerick city and county and Co Clare. The service will offer one, or a combination, of the following music formats: classic gold, easy listening or smooth music.

The advertisement of the multi-city service is one of a range of new radio services planned for in the BCI’s three-year licensing plan which was announced in September 2005. This plan will see the roll-out of a total of nine additional services by the end of 2008.

The closing date for receipt of applications for the multi-city service is June 22nd 2007.

New North West Regional to Start on Monday Week

i102-104, the new youth regional station for the north-west, have finally announced a launch date of January 14th. Broadcasting to a potential audience of 185,000, the station will offer an alternative to the existing local stations in Donegal, Leitrim, Sligo, Mayo, Longford, Roscommon and Galway.

iRadio Complete Signing, Ready to Broadcast

The BCI have signed a contract with i Radio Limited (trading as i102-104) to broadcast a regional youth radio service for the north-west of Ireland. Aimed at 15-34 year olds, the service will cover the counties of Galway, Mayo, Longford, Roscommon, Sligo, Leitrim and Donegal.
i102-104 will broadcast in the north-west 24 hours a day, seven days a week. The station’s music output will be predominantly centred on contemporary hits and will also give prominence to new music and more specialist genres such as alternative rock and RnB/urban sounds.

The BCI have signed a contract with i Radio Limited (trading as i102-104) to broadcast a regional youth radio service for the north-west of Ireland. Aimed at 15-34 year olds, the service will cover the counties of Galway, Mayo, Longford, Roscommon, Sligo, Leitrim and Donegal.
i102-104 will broadcast in the north-west 24 hours a day, seven days a week. The station’s music output will be predominantly centred on contemporary hits and will also give prominence to new music and more specialist genres such as alternative rock and RnB/urban sounds.

i102-104 will have a strong emphasis on interactivity with its listeners and is committed to providing relevant engaging news and current affairs programming for 15-34 year olds.

Speaking at today’s contract signing, the BCI’s Chief Executive Michael O’Keeffe said: “We are delighted to sign this contract with i Radio Limited, which is the third regional youth radio service to have been licensed by the Commission. We have every confidence that i102-104 will bring freshness, energy and diversity to the mix of services available in the north-west. I would like to wish the team of people involved every success in the years ahead”.

i102-104 will commence broadcasting on January 23rd next, a week later than recently announced. i Radio Limited were awarded the licence in principle for the north-west regional service at the BCI Board meeting in November 2006. There were five applications for the licence, an oral hearing for which was held in Galway in October 2006.

New north west youth station to launch on February 7th

i102-104 have announced that it will now begin broadcasting across the north-west on February 7th. The first voices that will be heard on air will be Tommy Tiernan and Hector Ó hEochagáin.

i102-104 have announced that it will now begin broadcasting across the north-west on February 7th. The first voices that will be heard on air will be Tommy Tiernan and Hector Ó hEochagáin.

The brand new station will be the first dedicated radio station for young people in the north-west region and will broadcast to Galway, Sligo, Mayo, Leitrim, Longford, Roscommon and Donegal. The station will be music-driven and will focus heavily on listener interactivity.

Highlights of the schedule include Ireland’s first daily bilingual radio show "Ar Éileamh and iWitness News", which will champion i102-104’s aim of encouraging listeners to participate in the station’s programming through polls, vox-pops and giving them with the opportunity to comment on news and current affairs.

Comics Tommy Tiernan and Hector Ó hEochagáin will team up to present a weekly show every Friday. Other on-air talent was discovered through iRadio’s extensive talent search in the north-west region. Ten of the 32 staff in the station are new talent to the radio business.

From 6.20am every weekday morning the north-west will wake up to new presenters Wes O'Duinn and Louise McSharry and the "iWake Up Breakfast" team. From 9.30am "iWork with Dave O'Connor" will feature music and chat with workplace requests and dedications throughout. "iWitness News with Grainne McMahon" will be a 'no nonsense' round up of the day’s big stories. Then Mark Cunning continues with "iWork" from 12:45 while Fergal D'Arcy will present i102104's drivetime show and Barbara NicDhonnacha will present Ireland’s first daily bilingual radio show Ar Éileamh.

Evening time will combine a mixture of music and chat. iTalk with Chris Greene will air each Monday through Thursday at 10pm.

Commenting on the newest addition to the Irish radio market, Dave Harland, CEO of OMD one of Ireland’s biggest media buying agencies, said: "The regional revenue model proposed by i102-104 is innovative and creates a much needed platform to reach young people in the north west region. We believe that agencies and clients will recognise the value of this platform from the outset for reaching the covetable youth market."

The new station General Manager, Rena Maycock, added: "The whole team has worked tirelessly to ensure that i102-104 has the best possible radio offering for listeners in the north west. We believe we have achieved that and would like to thank everyone for their hard work over the last few months as we have prepared to go on-air. We have also been greatly encouraged by the level of agency support we have received to date."

Dan Healy, CEO of Wilton Radio, commented: "We are genuinely excited by the team of people we have on board and I have been blown away by the ‘as live’ broadcasts we have been doing for the last number of weeks. We have a hugely talented team on board and I feel that i102-104 can really invigorate the media offering for young people in the north west."

Deborah Fagan, Financial Director of Wilton Radio added: "I would like to thank the Broadcasting Commission of Ireland for awarding us this wonderful opportunity to deliver relevant radio to 15 to 34 year olds in the north west and to our shareholders for their unwavering support."

i102-104 is operated by Wilton Radio, which has also been awarded a youth radio license by the BCI for a youth radio station in the north-east, which will go on air later this year.

The brand new station will be the first dedicated radio station for young people in the north-west region and will broadcast to Galway, Sligo, Mayo, Leitrim, Longford, Roscommon and Donegal. The station will be music-driven and will focus heavily on listener interactivity.

Highlights of the schedule include Ireland’s first daily bilingual radio show “Ar Éileamh and iWitness News”, which will champion i102-104’s aim of encouraging listeners to participate in the station’s programming through polls, vox-pops and giving them with the opportunity to comment on news and current affairs.

Comics Tommy Tiernan and Hector Ó hEochagáin will team up to present a weekly show every Friday. Other on-air talent was discovered through iRadio’s extensive talent search in the north-west region. Ten of the 32 staff in the station are new talent to the radio business.

From 6.20am every weekday morning the north-west will wake up to new presenters Wes O’Duinn and Louise McSharry and the “iWake Up Breakfast” team. From 9.30am “iWork with Dave O’Connor” will feature music and chat with workplace requests and dedications throughout. “iWitness News with Grainne McMahon” will be a ‘no nonsense’ round up of the day’s big stories. Then Mark Cunning continues with “iWork” from 12:45 while Fergal D’Arcy will present i102104’s drivetime show and Barbara NicDhonnacha will present Ireland’s first daily bilingual radio show Ar Éileamh.

Evening time will combine a mixture of music and chat. iTalk with Chris Greene will air each Monday through Thursday at 10pm.

Commenting on the newest addition to the Irish radio market, Dave Harland, CEO of OMD one of Ireland’s biggest media buying agencies, said: “The regional revenue model proposed by i102-104 is innovative and creates a much needed platform to reach young people in the north west region. We believe that agencies and clients will recognise the value of this platform from the outset for reaching the covetable youth market.”

The new station General Manager, Rena Maycock, added: “The whole team has worked tirelessly to ensure that i102-104 has the best possible radio offering for listeners in the north west. We believe we have achieved that and would like to thank everyone for their hard work over the last few months as we have prepared to go on-air. We have also been greatly encouraged by the level of agency support we have received to date.”

Dan Healy, CEO of Wilton Radio, commented: “We are genuinely excited by the team of people we have on board and I have been blown away by the ‘as live’ broadcasts we have been doing for the last number of weeks. We have a hugely talented team on board and I feel that i102-104 can really invigorate the media offering for young people in the north west.”

Deborah Fagan, Financial Director of Wilton Radio added: “I would like to thank the Broadcasting Commission of Ireland for awarding us this wonderful opportunity to deliver relevant radio to 15 to 34 year olds in the north west and to our shareholders for their unwavering support.”

i102-104 is operated by Wilton Radio, which has also been awarded a youth radio licence by the BCI for a youth radio station in the north-east, which will go on air later this year

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BCI make their new multi-city ‘Choice’

The BCI has awarded the new Classic Gold/Easy Listening/Smooth multi-city service on the FM band to Choice Broadcasting Limited (trading as 4 FM). The ten year licence is for the provision of a new music-driven service aimed at listeners in the 45+ age group. The franchise area for the service is Dublin City and County (and commuter belt), Cork City and County, Galway City and County, Limerick City and County and County Clare. The award is subject to the successful outcome of contract negotiations and these are expected to be completed in the coming months. The Commission originally received five applications for the multi city service, two of which were called to an oral hearing which was held in Dublin in December.

4FM to launch in October with ‘distinctive’ output

4FM, the radio station consortium consisting of Fox Radio Ltd., The Irish Times, Thomas Crosbie Holdings and Vienna Investments Ltd, have reacted to today’s news that they have been awarded a new multi-city licence by the BCI. 4FM is planning to invest €9.1m in the proposed multi-city station and plans to be on air by October 2008.

In the first year of operation, 4FM projects a 5.7% share of all adults and total revenue of €2.2m. The company expects to break even at the end of year four. 4FM will employ 47 full and part time staff and will spend €2m on an integrated marketing campaign during the station launch period. Over €200,000 has also been earmarked for continuous research, development and training.

“4FM will offer a truly distinctive music-driven radio service for the discerning 45 plus generation and will also broadcast a range of talk programmes in a unique presentation style that is specifically designed to engage the target listener,” the statement says.

70% of the daytime output on 4FM will consist of music spanning five decades. This will be interlinked with speech programming which will be presented in a contemporary style. 4FM say that they will not replicate services already in existence, but instead will broaden and add to listener choice.

Shows on 4FM will include ‘Breakfast on 4’, which will feature the latest news and events with comment, interviews and analysis from the breakfast team which will be presented in an informal yet informative style. ‘4 Noon’ will be a topical phone-in show featuring people in the news as well as listener debate. This will be mixed with music. ‘Tonight on 4’ will be a fast-paced news programme that sums up the day. It will feature a round up of all the latest stories, business news and sports reports. In addition 21 hours of specialist music programmes will be broadcast weekly. These include shows such as ‘All That Jazz’, ‘4 on Broadway’, ‘The Great American Songbook’ and ‘Soul Train’.

Weekend programming will include ‘Weekend Breakfast’, ‘The Saturday Magazine’ and ‘Just 4 The Weekend’.

The 4FM consortium is 100% Irish owned and consists of a diverse range of members from the Irish media sector who have vast management and business experience as well as a thorough knowledge of the Irish marketplace and a track record of launching radio stations. These include Fox Radio Ltd (which consists of shareholders Martin Block, Howard Block and Al Dunne. All three have a wealth of radio experience in management and programming), The Irish Times, Thomas Crosbie Holdings, Vienna Investments Ltd and Bay Broadcasting Ltd.

Martin Block of Fox Radio is leading the consortium and he is delighted that 4FM has won the Multi-City licence. He says: “We first submitted the idea for the “multi-city” radio station to the BCI over two years ago. We have a wealth of experience with this particular type of radio service and believe that we can make it one of the most successful radio stations in the country. 4FM is strongly backed by shareholders such as The Irish Times and Thomas Crosbie Holdings who are committed to the radio sector. The 45 plus radio audience is very under served across the country and we believe that 4FM can fill this gap. “

i105-107 launches talent search

i105-107, a new upcoming youth radio station for the north-east and midlands, is now seeking presenters, newsreaders, sports reporters and production gurus. The station, from the Wilton Radio group which has also just launched to the north-west, will broadcast to Cavan, Monaghan, Louth, Meath, Kildare, Westmeath, Laois and Offaly.

In a bid to find the country’s next generation of broadcasters, i105-107 is conducting a talent search in six locations across the region starting next week. Auditions will be held in Athlone, Kildare, Dundalk, Cavan and Meath and registration details can only be found by logging onto their website iwanttobeontheradio.ie. Those successful at the audition stage will be invited to participate in a workshop where they will have the opportunity to learn more about radio and develop their talent.

Speaking about the i105-107 talent search Dan Healy, CEO of Wilton Radio, commented: “The talent search is a great opportunity for us to tap into the talent that we know is in the north-east and midlands. Tommy Tieran and Hector O‚hEochagain, who present a show on sister station i102-104, are Navan men and we want to find the next generation of broadcasters. Our talent search in the north-west for i102-104 was a huge success and 10 of the 32 staff at the station were recruited through the talent search. We believe that the north-east and midlands is full of creative communicators, music buffs and motormouths. These are the radio stars of the future and we want them to be a part of i105-107.”

Ollie Brady, Programme Director of i105-107, said: “We will be clocking up the miles as we travel around the region looking for Ireland’s hottest new radio talent. We hope that those we meet will be as geared up as we are about creating a truly entertaining, interactive and youth orientated station for the North East and Midlands.”

Based in Athlone, the station will employ 32 people in on-air, production and administrative roles. i105-107 will provide a fully interactive schedule for its target 15-34 year old target audience, encouraging them to become involved in music output, on-air discussion and to shape the sound of the station.

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4FM Appoints Dave Hammond as Marketing Director

4FM, the new multi-city radio station due to go on air early this year, has appointed Dave Hammond as Director of Sales and Marketing. Dave will manage the sales and marketing departments of the radio station and implement a strategy to drive overall business growth.

4FM, the new multi-city radio station due to go on air early this year, has appointed Dave Hammond as Director of Sales and Marketing. Dave will manage the sales and marketing departments of the radio station and implement a strategy to drive overall business growth.

4FM will offer a brand new choice in music and entertainment for adult radio listeners in Dublin, Cork, Limerick, Galway and Clare. The station, which will employ 44 full and part-time staff, will broadcast a wide repertoire of speech and music programmes designed to engage listeners.

Dave Hammond has an impressive track record in the radio industry. He began his career in 1986 with Sunshine 101FM in Dublin, where he held the role of Sales Manager, and in 1989 he went on to become a member of the original management team which founded Dublin’s 98FM.

In 1994, Dave joined the radio division of Scandinavian Broadcasting Systems (a Disney /ABC venture) as European Sales Director where he was responsible for the commercial development of 15 radio stations in multiple countries. In 1997, he was appointed Sales and Marketing Director of Radio Ireland Ltd and later went on to become General Manager of Today FM, leading the station to profitability.

During his career, Dave has also held the position of Advertising Manager with the Sunday Independent and Commercial Manager with 96FM Cork. Dave also spent eight years as a representative on the JNLR committee and served on the organising committee responsible for the inaugural Radio Awards for Ireland. He is also a member of the Marketing Institute of Ireland and holds an MBA from Smurfit Business School U.C.D.

New station to change name already – but just for a day

Ireland’s newest radio station is to change its name for just one day on Monday. To celebrate Ireland’s connection to US President Elect Barack Obama’s inauguration on the 20th of January i105107, the radio station that covers the midlands and north east of Ireland, will become Obama FM in anticipation of this historical event.

 Ireland's newest radio station is to change its name for just one day on Monday. To celebrate Ireland's connection to US President Elect Barack Obama's inauguration on the 20th of January i105107, the radio station that covers the midlands and north east of Ireland, will become Obama FM in anticipation of this historical event.

On the day Obama FM will be broadcasting all day from Moneygall in Co. Offaly, the ancesteral home of Barack Obama’s great-great-great-grandfather. The station’s website, on-air imaging and content will all reflect the US President Elect’s Inauguration on January 20th.

The i105107 Obama FM bus (pictured below) is already travelling around the region spreading the word of the big day and Pat the Baker bread makers has also got in on the fun and agreed to create a new product called Barack’s brack.

i105107 Programme Director Alan Swan said the Obama bus was attracting a lot of attention: “We just thought we should do something to celebrate Barack Obama’s Irish roots. It will be such a historical occasion we had to mark it some way, and we are doing it in typical iRadio fashion!”

Aimed at 15-34 year olds i105107 covers the counties of Louth, Meath, Cavan, Monaghan, Kildare, Offaly, Westmeath and North-East Laois.

 Ireland's newest radio station is to change its name for just one day on Monday. To celebrate Ireland's connection to US President Elect Barack Obama's inauguration on the 20th of January i105107, the radio station that covers the midlands and north east of Ireland, will become Obama FM in anticipation of this historical event.

Breakfast Presenter Keith Walsh shows off the i105107 Obama FM Bus

Face 2 Face Book initiative launched at i105107

i105107 have launched a new on-air initiative in an attempt to bring some optimism on the jobs front to their broadcast region. Called ‘Face 2 Face Book’, the station have invited 300 people who have recently lost their jobs to talk to each other, sharing experiences, networking, swapping contacts, which might in turn lead to employment.

According to i105107 Programme Director Alan Swan: “Everyone it seems uses social network sites, so we’ve decided to put together a day where 300 people can meet ‘face to face’ and network. It’s one room, one place where you can meet likeminded people and talk.”

i105107 will broadcast the ‘Bernard and Keith Breakfast Show’ live from The Ardboyne Hotel in Navan on February 11th. The audience of various professions and trades will not only enjoy a morning networking, they will receive some positive advice from a leading life coach, hear how one entrepreneur got through the last recession.

Alan continues: “We wanted to do something that brings a little bit of optimism to the places we broadcast to, going back to the old way of actually talking to each other face to face and giving people a bit of help, unlike the government who seem content just setting up task forces and not actually taking action”

The station have launched a Face 2 Face Book page at www.i105107.ie/face2facebook

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Newspaper: Radio boss still upbeat about launch of 4FM

Irish Independent
Radio boss still upbeat about launch of 4FM

Irish Independent – February 5th 2009

Radio boss still upbeat about launch of 4FM

The deepest recession in living memory mightn’t seem like the best time to launch a new radio station, but 4FM boss Martin Block insists the woeful state of the economy hasn’t taken the sheen off his over-45’s radio station.

Originally due to launch in October, 4FM’s start date was then pushed out to January and has now been revised yet again, prompting speculation that 4FM’s investors had gone luke-warm on the station’s prospects.

“We’ve been delayed and delayed by transmission issues,” says Block. “We’re as committed as ever, and unless the awful weather messes up the transmission again we’ll definitely be on air by February 27.

Asked about the advertising prospects for the newcomer station, Block stresses that 4FM’s figures had always predicted an “incredibly low” income of €2.5m in the first year.

“That’s even lower than what we got with the first year of Lite FM, so we’d still be confident of hitting that,” he adds.

He admits, however, that some of 4FM’s longer-term projections may fall by the wayside since the market is a “completely different place” to the radio landscape contemplated by his consortium when they drew up plans for their station back in 2007.

“We’ll have to wait and see how long and deep this recession is,” he says. “We’ve said breakeven will be in year four, that might get pushed out another six months or a year.

“Being a new station we’re somewhat insulated from it for a while, but we’re not going to sit here smugly and say it’s not going to affect us at all.”

Despite the deteriorating financial climate, Block insists the €9.1m investment earmarked for the station is still on the table, adding that there are no cold feet amongst the station’s many backers, which include Block’s Fox Radio (22.25pc); Thomas Crosbie Holdings (22.25pc); Bay Broadcasting (22.25pc); Dermot Hanrahan’s Vienna Investments (22.25pc) and the Irish Times (10pc).

There have also been no changes to 4FM’s staffing plans, and a full contingent is already in place, gearing up for the latest launch date. Now all they need is a working transmitter . . .

BCI signs contract with 4FM for multi-city service

The BCI today signed a contract with Choice Broadcasting Limited (trading as 4FM) for the provision of a music-driven multi-city FM service. The first service of its kind, 4FM will broadcast to Dublin City, County and Commuter belt, Cork City and County, Limerick City and County, Galway City and County and Co. Clare.

Although tests broadcasts have started today 4FM will commence full broadcasting on February 27th and will provide a broad mix of music ranging across five decades, as well as specialist programmes on specific music genres including jazz, songs from films and shows and, soul. Speech output will include regular news bulletins, sports, travel and traffic reports and a range of information and features. 4FM’s primary target audience is the over-45s.

Speaking about the contract signing, BCI Chairman Conor Maguire said: “We are delighted to sign this contract with 4FM, the first contract of its kind in Ireland. The Commission believes that this multi-city service is a unique offering which will bring diversity from a content and listenership perspective. I would like to wish all involved in 4FM every success in launching the station and for the duration of their contract.”

4FM were represented at the contract signing by Martin Block, Chief Executive Officer and Howard Block, Director.

Choice Broadcasting Limited was awarded the licence for the multi-city service at the BCI Board meeting in January 2008.

The station will broadcast on the following frequencies: Limerick, Clare, Galway: 104.2-104.9; Dublin & Commuter belt: 94.6-94.9; Cork: 94.8-95.4 & 97.4

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Raidió Rí Rá roars onto our airwaves

A new temporarily-licensed hit music station broadcasting in Irish was launched today by Minister of Community, Rural and Gaeltacht Affairs Eamon Ó’Cuiv (pictured below, being interviewed on air this morning).

A new temporarily-licensed hit music station broadcasting in Irish was launched today by Minister of Community, Rural and Gaeltacht Affairs Eamon Ó’Cuiv (pictured below, being interviewed on air this morning).

 Raidió Rí Rá is on air in four cities from the former studios of Dublin’s 98 on Upper Mount Street. It is available on 100.3MHz FM in Dublin, 106.7MHz FM in Cork, 105.5MHz FM in Limerick and 99.1MHz FM in Galway. The station will run for three weeks in conjunction with Seachtain na Gaeilge.

Raidió Rí Rá is operated by Dusty Rhodes’ company Digital Audio Productions, which operates a number of digital radio stations. DAP specialise in syndicated radio programmes, podcasting, radio commercials. Their All 80s and Mocha R’n’B radio stations were part of the recent DAB & DTT trials and expect to be back on DAB before the summer.

A new temporarily-licensed hit music station broadcasting in Irish was launched today by Minister of Community, Rural and Gaeltacht Affairs Eamon Ó’Cuiv (pictured below, being interviewed on air this morning).
Sean Ó’hAdhmaill (Presenter) with Minister O’Cuiv and Linda Nolan (Samsung – station sponsor)

Rhodes says: “Digital radio is very niche-focused which is great for advertisers. You can identify a highly-targeted audience which leads to much better penetration and high value ROI. Digital radio can be heard right now online and on digital cable systems with usage increasing every year in Ireland. In the coming months it will branch out on to DAB and DTT. There are two key advantages to digital radio. The first is an increased choice of new stations for listeners, the second is additional information and advertising opportunities on screens common to all the new platforms. Digital radio delivers a multimedia radio experience to listeners with relevant on-screen information to accompany the station’s audio. When compared to phones, iPods, TVs, laptops and so on, the lack of data on FM makes it very much a twentieth century technology.”

Rhodes thinks Raidió Rí Rá will be their one and only foray into FM broadcasting. He said: “With radio we’re only interested in moving forward. FM may be king for now but long term it’s going to become the AM band of the new millennium. All the indications are that in the next 10 to 15 years digital will be the predominant medium across Ireland, Europe, Asia and Australia.”

Raidió Rí Rá is also available all year round on raidiorira.ie


Metro – March 3rd 2009

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Two strangers, a wedding and Beat’s listeners

South-east regional station Beat 102-103’s social experiment ‘2 Strangers & A Wedding’ reached its climax yesterday when Bébhinn O’Keeffe met Alan Healy, the man she was about to marry, for the very first time – at the Altar!

The couple were matched based on their personalities by a panel of relationship experts and never met face to face during their on-air courtship.

South-east regional station Beat 102-103’s social experiment '2 Strangers & A Wedding' reached its climax yesterday when Bébhinn O’Keeffe met Alan Healy, the man she was about to marry, for the very first time - at the Altar!
Bébhinn and Alan

For the past few weeks on Beat’s Breakfast programme, 25 year old Bébhinn, from Tramore in Co Waterford, grilled potential suitors before choosing 31 year old Alan, who lives in Waterford City, as her groom.

Bébhinn and Alan chatted on the phone, asked their family and friends to answer intimate questions to get to know each other better, and consulted Beat 102-103’s expert panel for guidance, but they did not learn the identity of their betrothed until yesterday morning.

Speaking about her experience of marrying a stranger, bride Bébhinn O’Keeffe says: “When I was walking up the aisle my mind just went blank and my Dad had to hold me up. I was just so excited. I’ve definitely already clicked with Alan. Beat 102-103 came up with a great idea when they launched ‘2 Strangers & A Wedding’ and I think it was a really good way to meet someone.”

Groom Alan Healy says: “Like most grooms, I was nervous but I’m very happy I went through with it. My family and friends have been brilliant and supportive. I think Bébhinn is absolutely smashing.”

Gabrielle Cummins, CEO of Beat 102-103, says: “There was a huge response to our social experiment ‘2 Strangers & A Wedding’ and listeners have really gotten behind our chosen bride and groom. We’ve been with Bébhinn and Alan every step of the way from first introductions to them meeting for the first time at the altar. On behalf of everyone at Beat 102-103 I wish the lucky couple the very best of luck as they jet off on their honeymoon to sunny Portugal!”

4FM Appoints Jim Miley as Chief Executive

4FM has today appointed Jim Miley as Chief Executive Officer (designate). Jim will take up his position on January 18th and in his new role he will be responsible for the strategic planning and overall management of 4FM. This will include building audience, driving revenue, recruitment and enhancing the overall profile of the company. The appointment is subject to the approval of the Broadcasting Authority of Ireland.

4FM has today appointed Jim Miley as Chief Executive Officer (designate). Jim will take up his position on January 18th and in his new role he will be responsible for the strategic planning and overall management of 4FM. This will include building audience, driving revenue, recruitment and enhancing the overall profile of the company. The appointment is subject to the approval of the Broadcasting Authority of Ireland.

Prior to his appointment at 4FM, Jim Miley was the co-founder and CEO of MyHome.ie from 2000 to 2009. He is a former Chief Executive of Dublin Chamber of Commerce and was General Secretary of Fine Gael from 1995 to 1999. Before this, Jim Miley worked for almost a decade in broadcasting at RTÉ as a producer/reporter on radio and television. He started his career as an aid worker in Africa and maintains his interest in that area as non-executive Chairman of Concern.

Kevin Branigan, on behalf of the 4FM board of directors, says: “Jim Miley brings over 25 years of broadcasting and corporate experience to 4FM and the board has every confidence that he has the drive, energy and experience to ensure the continued success of the radio station.”

Jim Miley says he is very much looking forward to taking up the position with the station: “4FM has achieved significant success in its first year in a very difficult economic environment. I look forward to working with the entire team at 4FM to build on the initial success and to continue to increase listenership and secure the commercial success of the station.”

A native of Co. Roscommon, Jim Miley now lives in Glasnevin, Dublin and is married with two children.

4FM broadcasts across Dublin, Cork, Limerick, Galway, Clare and surrounding commuter areas.