Beat

Beat Ready to Free Your Ears

Beat 102-103, presently running 24 hour tests leading to their July 1st launch to the south-east region, have told the Sunday Business Post that it has met its advertisng targets for its first month on air and are already working on month two. The station are also promising similar campaigns to the 'Fugitive' & 'Joker' competitions run by Dublin's big players 98FM and FM104.

Beat 102-103, presently running 24 hour tests leading to their July 1st launch to the south-east region, have told the Sunday Business Post that it has met its advertisng targets for its first month on air and are already working on month two. The station are also promising similar campaigns to the ‘Fugitive’ & ‘Joker’ competitions run by Dublin’s big players 98FM and FM104.
Speaking to the newspaper, station chief Kieran McGeary says that he wants Beat 102-103 listeners to feel emotionally attached to the station and that he viewed Beat as a brand as much as a radio station.
The youth station’s advertising campaign will be based around the slogan ‘Free Your Ears’ and will run outdoors at first, followed by television and radio slots.
Beat 102-103 is the first licensed regional service and will broadcast to the Carlow, Kilkenny, Tipperary, Waterford & Wexford areas.