Beat 102-103, presently running 24 hour tests leading to their July 1st launch to the south-east region, have told the Sunday Business Post that it has met its advertisng targets for its first month on air and are already working on month two. The station are also promising similar campaigns to the ‘Fugitive’ & ‘Joker’ competitions run by Dublin’s big players 98FM and FM104.
Speaking to the newspaper, station chief Kieran McGeary says that he wants Beat 102-103 listeners to feel emotionally attached to the station and that he viewed Beat as a brand as much as a radio station.
The youth station’s advertising campaign will be based around the slogan ‘Free Your Ears’ and will run outdoors at first, followed by television and radio slots.
Beat 102-103 is the first licensed regional service and will broadcast to the Carlow, Kilkenny, Tipperary, Waterford & Wexford areas.
Beat 102-103, the regional radio station which broadcasts to five counties in the South East, has unveiled plans for a brand new talk format breakfast show to be hosted by Niall Power (pictured). The show is called ‘Beat Talk @ Breakfast’ and will be a lively talk programme designed to appeal to the station’s target audience of 15-35 year olds. It will feature at least eight interviews an hour focusing on a variety of topics including lifestyle, health, sex, food, fashion and music.
‘Beat Talk @ Breakfast’ will begin broadcasting next Monday. Niall, who has previously presented the Beat Talk programme during the afternoon on Beat 102-103, will host the new breakfast show from 6.50am-9.50am each weekday morning. The programme will also feature regular news bulletins, sport updates with Vincent Bradley and the latest travel news with “Mel on Wheels”.
To promote the new show, a number of billboards are being erected across the region. The creative features presenter Niall Power dressed in his pyjamas, sitting in bed between a sleeping couple, with the headline “Wake Up with Niall Power!”
To further boost its daytime schedule, Beat 102-103 has also signed up Louise Jordan to front the station’s afternoon programme ‘Beat @ Work’. Louise is joining Beat 102-103 from Dublin’s FM104.
Beat 102-103’s Chief Executive Kieran Mc Geary is confident that listeners across the South-East will love the new schedule changes at the radio station. He says: “Having a breakfast programme focused completely on talk is a complete departure for a music radio station aimed at 15-34 year olds. But I have no doubt that there is an appetite for this show in our marketplace and that it will work. Niall Power and BeatTalk have already proved hugely successful in the afternoons with 90% of the show’s audience being within our core target market. If those listeners move with Niall to Breakfast, we will substantially increase our audience in this highly competitive slot and severely hurt our competitors. “Niall Power is one of the best talk radio presenters in the Irish marketplace and we are delighted that he is moving to breakfast. He will certainly strengthen our breakfast offering as he has strong appeal to both male and female listeners. We are also delighted to have Louise Jordan joining our team.”
South-east regional station Beat 102-103’s social experiment ‘2 Strangers & A Wedding’ reached its climax yesterday when Bébhinn O’Keeffe met Alan Healy, the man she was about to marry, for the very first time – at the Altar!
The couple were matched based on their personalities by a panel of relationship experts and never met face to face during their on-air courtship.
For the past few weeks on Beat’s Breakfast programme, 25 year old Bébhinn, from Tramore in Co Waterford, grilled potential suitors before choosing 31 year old Alan, who lives in Waterford City, as her groom.
Bébhinn and Alan chatted on the phone, asked their family and friends to answer intimate questions to get to know each other better, and consulted Beat 102-103’s expert panel for guidance, but they did not learn the identity of their betrothed until yesterday morning.
Speaking about her experience of marrying a stranger, bride Bébhinn O’Keeffe says: “When I was walking up the aisle my mind just went blank and my Dad had to hold me up. I was just so excited. I’ve definitely already clicked with Alan. Beat 102-103 came up with a great idea when they launched ‘2 Strangers & A Wedding’ and I think it was a really good way to meet someone.”
Groom Alan Healy says: “Like most grooms, I was nervous but I’m very happy I went through with it. My family and friends have been brilliant and supportive. I think Bébhinn is absolutely smashing.”
Gabrielle Cummins, CEO of Beat 102-103, says: “There was a huge response to our social experiment ‘2 Strangers & A Wedding’ and listeners have really gotten behind our chosen bride and groom. We’ve been with Bébhinn and Alan every step of the way from first introductions to them meeting for the first time at the altar. On behalf of everyone at Beat 102-103 I wish the lucky couple the very best of luck as they jet off on their honeymoon to sunny Portugal!”