Beat 102-103, Ireland’s first regional radio station, is to distribute 30,000 free branded condoms in nightclubs around the South-East as part of a sexual health awareness campaign aimed at promoting sexual responsibility amongst young people in the region.
The station’s Chief Executive Kieran McGeary said that given the age group of the Beat 102-103’s target market, he felt that the station was ideally placed to inform listeners about relevant and important topics such as sexual health.
He continued: “The target market for Beat 102-103 is 18-35 year olds and we cannot ignore the fact that the majority of our listeners will be sexually active, as it is a subject our programmes deal with regularly. As Beat 102-103 is a medium which is effectively reaching the young people of the South-East, we feel it’s an ideal forum to get the message across that if you are going to have sex, take responsibility for your actions and ensure it’s safe.”
The branded condoms will be distributed at Beat 102-103 promotional events and selected nightclubs throughout the region.
McGeary stressed that the campaign was not in any way encouraging sexual promiscuity or underage sex amongst young people. He said: “We are not in anyway trivializing the subject or encouraging promiscuous sexual activity amongst young people – quite the opposite in fact. Condoms will not be given to under-18’s and will only be distributed in nightclubs where the proprietors have given their approval.”
The campaign is being run in association with Lee Jeans.
Beat 102-103, Ireland’s only regional radio station which broadcasts to five counties in the south east, has appointed Gabrielle Cummins as their Interim Chief Executive Officer. Gabrielle was a member of the original team which successfully presented an application for the regional radio licence to the BCI in 2002 and she has held the position of Head of News and Sport with Beat 102-103 since the radio station went on air in July 2003.
In her new role as Interim Chief Executive, Gabrielle will be responsible for strategic planning for Beat 102-103. This will include building an audience, driving revenue, recruitment and building the profile of the company. Prior to her appointment at Beat 102-103, Gabrielle was TV manager of Waterford’s local television station Waterford @ 8 and she also worked for two years as a journalist with local Waterford radio station WLR FM. Gabrielle also holds an honours Arts Degree in Media Communications and English from the University of Limerick.
Des Whelan, Director of Beat 102-103, says: “Gabrielle (pictured) has been with Beat 102-103 from the start and the board has every confidence that she has the drive, energy and experience to ensure the continued success of the radio station.”
Gabrielle says that she is very much looking forward to her new position with Beat 102-103. She continues: “The main challenges moving forward involve the continual growth of our listenership figures and also increasing revenue. I have worked very closely with a great team at Beat 102-103 for the last three and a half years and I know I have their full support in working to build on the success the radio station has achieved to date.”
Beat 102-103 broadcasts to counties Waterford, Wexford, Kilkenny, Carlow and South Tipperary. Recent figures issued by the Joint National Listenership Research (JNLR) show that 115,000 adults in the southeast region now tune into Beat 102-103 each week.