Red FM show increase in figures

Cork’s newest station Red FM say that thay have again shown very strong listenership increases. The claim is based on its first full year of audience figures as compiled by MRBI in the latest JNLR figures, released yesterday.
According to the figures, Red FM was listened to yesterday by 42% of its target 15-34 year-old market in the second six months of last year. This shows an increase of 20% against the first six months of 2002. The figures also reveal that Red FM is listened to by 21% of all adults in the franchise area. This indicates a 31% increase, against figures for January to June of last year for the station.
Red FM launched in January of last year and its first year has also seen the youth music station scoop three PPI National Radio Awards for Best Music Programme, Best News Broadcaster and Best Sports Programme.
Commenting on Red FM’s success in its first year JNLR results, the station’s Chief Executive Henry Condon said: “We’ve achieved some important goals in the last year that a few people might have doubted and these results clearly indicate the rise and rise of the station. Red FM is already an award-winning market leader with the indicators clearly on for further audience and revenue growth. We will continue to focus on delivering a distinct youth radio product.”