Phantom 97.3FM are on course for their midnight launch as a licensed station tomorrow evening. This will be the first in a series of weekend broadcasts from the station that recently secured a Temporary Radio Licence from the BCI allowing it to broadcast for 14 consecutive weekends, as well as Christmas Day and St Stephen’s Day. The rock music station with an alternative edge will be welcomed back on air by thousands of Dublin listeners who have felt disenfranchised since their disappearance from FM back in May of this year.
“The station will afford Dubliners a new listening choice at the weekends, and has an active policy of devoting airtime to young up and coming bands”, said Programme Director, Peter Vamos.
He continues: “There is a very healthy music scene in Dublin, people are going to gigs and buying CDs by local artists yet they are getting no airplay on commercial radio. We know there is a huge demand to hear local music on the radio. Listeners can also expect to hear interviews and in studio sessions with local and international artists visiting the city.”
Station Manager Simon Maher adds that there has been a substantial amount of interest from advertising agencies and media buyers in the new service.
He says: “The speed at which this project has evolved has surprised many in the advertising community but the level of interest that we have had in our radio sponsorship has been very satisfactory.”
The station expects to have a mix of local businesses primarily from the live entertainment sector – along with national brands – by the time the temporarily licensed project ends in mid-January. Then Wireless Media Ltd (the company behind Phantom FM) intends to apply for a full-time broadcasting licence when they are advertised in Spring 2004.