Beat 102-103, Ireland’s first regional radio station, is to distribute 30,000 free branded condoms in nightclubs around the South-East as part of a sexual health awareness campaign aimed at promoting sexual responsibility amongst young people in the region.
The station’s Chief Executive Kieran McGeary said that given the age group of the Beat 102-103’s target market, he felt that the station was ideally placed to inform listeners about relevant and important topics such as sexual health.
He continued: “The target market for Beat 102-103 is 18-35 year olds and we cannot ignore the fact that the majority of our listeners will be sexually active, as it is a subject our programmes deal with regularly. As Beat 102-103 is a medium which is effectively reaching the young people of the South-East, we feel it’s an ideal forum to get the message across that if you are going to have sex, take responsibility for your actions and ensure it’s safe.”
The branded condoms will be distributed at Beat 102-103 promotional events and selected nightclubs throughout the region.
McGeary stressed that the campaign was not in any way encouraging sexual promiscuity or underage sex amongst young people. He said: “We are not in anyway trivializing the subject or encouraging promiscuous sexual activity amongst young people – quite the opposite in fact. Condoms will not be given to under-18’s and will only be distributed in nightclubs where the proprietors have given their approval.”
The campaign is being run in association with Lee Jeans.