Independent Radio Sector to Grow says Tipp FM Chief

Ethel Power at Tipp FM
(Photo from Sunday Business Post)

The independent radio sector is set to grow substantially in 2005. So says Ethel Power, Tipp FM’s Chief Executive, speaking to today’s Sunday Business Post.
Ethel, who took over the position at the Tipperary station in June, predicts that more and more listeners from beyond the Pale will find that the national stations focus only on the major cities, leaving them feeling totally disenfranchised. They will continue to turn to their local stations to tune into rural issues that affect them.
Ethel also predicts that more business people will realise that the most effective way to reach large provincial populations is through their local radio station. This will lead to a significant advertising sales growth in the sector, she says.