Anomaly in Cork JNLRs to be fixed

Two of Cork’s radio stations, 96FM and 103FM, are to have their JNLR figures audited separately in future after local rival Red FM alerted advertising agancies to the fact that the stations cover the same catchment area. 96FM and 103FM, both owned by UTV, have had their listenership figures presented as if they were a single entity due to the fact that originally they actually broadcast to separate areas – 96FM to Cork city and 103FM to Cork county. However that situation changed in the mid-’90s and both stations are now available over the whole of Cork. Advertising agencies are angry that they bought advertising time on both stations, believing them to cover two different areas. The new arrangement takes effect from April.

Sunday Tribune – February 5th 2006

Two of Cork's radio stations, 96FM and 103FM, are to have their JNLR figures audited separately in future after local rival Red FM alerted advertising agancies to the fact that the stations cover the same catchment area. 96FM and 103FM, both owned by UTV, have had their listenership figures presented as if they were a single entity due to the fact that originally they actually broadcast to separate areas - 96FM to Cork city and 103FM to Cork county. However that situation changed in the mid-'90s and both stations are now available over the whole of Cork. Advertising agencies are angry that they bought advertising time on both stations, believing them to cover two different areas. The new arrangement takes effect from April.

Sunday Business Post – February 5th 2006

Two of Cork's radio stations, 96FM and 103FM, are to have their JNLR figures audited separately in future after local rival Red FM alerted advertising agancies to the fact that the stations cover the same catchment area. 96FM and 103FM, both owned by UTV, have had their listenership figures presented as if they were a single entity due to the fact that originally they actually broadcast to separate areas - 96FM to Cork city and 103FM to Cork county. However that situation changed in the mid-'90s and both stations are now available over the whole of Cork. Advertising agencies are angry that they bought advertising time on both stations, believing them to cover two different areas. The new arrangement takes effect from April.