CityBeat have announced the launch of an additional FM frequency which will give the Belfast radio station a potential extra 80,000 listeners within the Greater Belfast area.
The new frequency of 102.5MHz FM will bring Citybeat to those living in North Belfast, Newtownabbey and Carrickfergus from midnight tomorrow, and will complement the existing 96.7 FM frequency.
Broadcast industry regulators, Ofcom have given the go-ahead for the repeater signal to run off the Carnmoney Hill transmitter at Glengormley, boosting CityBeat’s current output from Black Mountain further into Greater Belfast.
CityBeat Station Director Richard Collett said: “We’re absolutely delighted to be able to launch this additional frequency. We have had difficulty reaching certain districts within the whole of our transmission service area on 96.7FM due to topography in relation to the Black Mountain transmitter. 102.5 will effectively fill in the gaps in those areas to the north of the city, and beyond up to Carrick. It will be great to welcome many new listeners to CityBeat and to improve the quality of our service to our existing ones. It’s also great news for our advertisers who will now get effective brand exposure to a wider audience.”