i102-104 have announced that it will now begin broadcasting across the north-west on February 7th. The first voices that will be heard on air will be Tommy Tiernan and Hector Ó hEochagáin.
The brand new station will be the first dedicated radio station for young people in the north-west region and will broadcast to Galway, Sligo, Mayo, Leitrim, Longford, Roscommon and Donegal. The station will be music-driven and will focus heavily on listener interactivity.
Highlights of the schedule include Ireland’s first daily bilingual radio show “Ar Éileamh and iWitness News”, which will champion i102-104’s aim of encouraging listeners to participate in the station’s programming through polls, vox-pops and giving them with the opportunity to comment on news and current affairs.
Comics Tommy Tiernan and Hector Ó hEochagáin will team up to present a weekly show every Friday. Other on-air talent was discovered through iRadio’s extensive talent search in the north-west region. Ten of the 32 staff in the station are new talent to the radio business.
From 6.20am every weekday morning the north-west will wake up to new presenters Wes O’Duinn and Louise McSharry and the “iWake Up Breakfast” team. From 9.30am “iWork with Dave O’Connor” will feature music and chat with workplace requests and dedications throughout. “iWitness News with Grainne McMahon” will be a ‘no nonsense’ round up of the day’s big stories. Then Mark Cunning continues with “iWork” from 12:45 while Fergal D’Arcy will present i102104’s drivetime show and Barbara NicDhonnacha will present Ireland’s first daily bilingual radio show Ar Éileamh.
Evening time will combine a mixture of music and chat. iTalk with Chris Greene will air each Monday through Thursday at 10pm.
Commenting on the newest addition to the Irish radio market, Dave Harland, CEO of OMD one of Ireland’s biggest media buying agencies, said: “The regional revenue model proposed by i102-104 is innovative and creates a much needed platform to reach young people in the north west region. We believe that agencies and clients will recognise the value of this platform from the outset for reaching the covetable youth market.”
The new station General Manager, Rena Maycock, added: “The whole team has worked tirelessly to ensure that i102-104 has the best possible radio offering for listeners in the north west. We believe we have achieved that and would like to thank everyone for their hard work over the last few months as we have prepared to go on-air. We have also been greatly encouraged by the level of agency support we have received to date.”
Dan Healy, CEO of Wilton Radio, commented: “We are genuinely excited by the team of people we have on board and I have been blown away by the ‘as live’ broadcasts we have been doing for the last number of weeks. We have a hugely talented team on board and I feel that i102-104 can really invigorate the media offering for young people in the north west.”
Deborah Fagan, Financial Director of Wilton Radio added: “I would like to thank the Broadcasting Commission of Ireland for awarding us this wonderful opportunity to deliver relevant radio to 15 to 34 year olds in the north west and to our shareholders for their unwavering support.”
i102-104 is operated by Wilton Radio, which has also been awarded a youth radio licence by the BCI for a youth radio station in the north-east, which will go on air later this year