4FM, the new multi-city radio station due to go on air early this year, has appointed Dave Hammond as Director of Sales and Marketing. Dave will manage the sales and marketing departments of the radio station and implement a strategy to drive overall business growth.
4FM will offer a brand new choice in music and entertainment for adult radio listeners in Dublin, Cork, Limerick, Galway and Clare. The station, which will employ 44 full and part-time staff, will broadcast a wide repertoire of speech and music programmes designed to engage listeners.
Dave Hammond has an impressive track record in the radio industry. He began his career in 1986 with Sunshine 101FM in Dublin, where he held the role of Sales Manager, and in 1989 he went on to become a member of the original management team which founded Dublin’s 98FM.
In 1994, Dave joined the radio division of Scandinavian Broadcasting Systems (a Disney /ABC venture) as European Sales Director where he was responsible for the commercial development of 15 radio stations in multiple countries. In 1997, he was appointed Sales and Marketing Director of Radio Ireland Ltd and later went on to become General Manager of Today FM, leading the station to profitability.
During his career, Dave has also held the position of Advertising Manager with the Sunday Independent and Commercial Manager with 96FM Cork. Dave also spent eight years as a representative on the JNLR committee and served on the organising committee responsible for the inaugural Radio Awards for Ireland. He is also a member of the Marketing Institute of Ireland and holds an MBA from Smurfit Business School U.C.D.