60% of people in the RTÉ Raidió na Gaeltachta targeted areas in Donegal, Galway and Kerry are listening to the Irish language station. This is according to a listenership poll carried out by TNS mrbi on behalf of RnaG and is the highest reach figure for the station since surveys began. The previous highest reach figure was recorded at 41% in 2000.
The new poll offers the first new findings for RTÉ Raidió na Gaeltachta since the last specific research was delivered in 2006. The report also indicated a 91% total satisfaction rating for RnaG in the specific areas which indicates that the station is serving its audience well.
53% of those surveyed listen to RTÉ Raidió na Gaeltachta every day, as opposed to 48% in the previous survey – recorded in 2006. 75% of respondents listen at least once a week.
Responding to the results of the survey, Ceannaire of RTÉ Raidió na Gaeltachta, Edel Ní Chuireáin, said: “We are extremely pleased with the results of this survey. It indicates that RTÉ Raidió na Gaeltachta is performing exceptionally well in both reach and share despite strong competition. Current economic conditions mean these are difficult times for many, perhaps none more so than the rural communities on the western seaboard – key audiences for RTÉ Raidió na Gaeltachta. It is therefore particularly gratifying that this poll suggests such high levels of listener satisfaction with the service – an indication of the relevance and the importance of the service provided by RTÉ Raidió na Gaeltachta to those communities.”
RTÉ Raidió na Gaeltachta is a national radio station broadcasting from its studios in Casla, Co. Galway, in Doirí Beaga, Co. Donegal, in Baile na nGall, Co. Kerry, in Castlebar, Co. Mayo and in Donnybrook, Dublin. This survey was commissioned by RTÉ Raidió na Gaeltachta and was carried out by TNS mrbi between May 21st and July 9th in the Gaeltacht areas of Kerry, Galway and Donegal, based on a sample of 511 people aged 15+ years. Previous surveys were carried out in 1988, 1995, 2000/2001 and 2006. The results of this survey of Gaeltacht areas are not comparable with the national JNLR survey.