RTÉ Radio 1 have announced Airtricity as the new sponsor of ‘The Tubridy Show’. The 12 month sponsorship commenced this week.
With 352,000 listeners, RTÉ Radio 1’s The Tubridy Show is the fifth most-listened-to radio programme nationally. Airtricity supplies home electricity to customers in Ireland.
On his daily Tubridy Show, Ryan brings his unique style to the airwaves every weekday morning, with personal feature interviews and a range of regular features from the monthly Book Club to regular regional outside broadcasts.
Broadcasting in the weekday slot of 9-10am, this sponsorship package will include three Airtricity credited stings per day or 15 per week, as well as five sponsor credited promos per week in ‘Morning Ireland’, ‘Today with Pat Kenny’, ‘Liveline’, ‘Drivetime with Mary Wilson’ and ‘News at One’.
RTÉ Radio’s Sponsorship Manager Tara Farrell said: “This sponsorship increases yet again the number of sponsored programmes on RTÉ Radio. From Tubridy on RTE Radio 1 to Rick O’Shea on 2FM, this latest announcement gets 2010 off to a cracking start. Last year saw radio sponsorship out-perform 2008 figures. Throughout the depth of recession, sponsorship remained one of the few growth areas and it looks like it will stay that way in 2010. RTÉ Radio offers businesses and brands unparalleled access to consumers and the proof is in the listening with more programme sponsorships coming to air than ever before.”