RTÉ has announced that they will cease transmission of its radio services on the Digital Audio Broadcast (DAB) network on March 31st this year. RTÉ’s digital radio services – RTÉ Gold, RTÉ 2XM, RTÉ Radio 1 Extra, RTÉ Pulse, and RTÉjr Radio – will remain available.
RTÉ highlight three main factors for the decision.
They cite the continuing popularity of FM radio, along with a surge in mobile listening, on-the-go listening and voice activated services. DAB is the least-utilised platform available to audiences in Ireland
They also point out that RTÉ remains the only broadcaster in Ireland on the DAB system with associated costs also being mentioned.
The latest JNLR report, Radio in a Digital World, compiled by Ipsos/ MRBI, found that while 8% of the population in Ireland (330,000 people) are accessing radio stations via digital means, the smallest number in this cohort opt for DAB.
According to the report, just under 5% of adults in Ireland listen to radio via a mobile device, 2% listen on a PC, around 1.5% listen on a smart speaker, 0.6% listen on a TV set and 0.5% DAB (Digital Audio Broadcasting). 77% of adults in Ireland listen to radio on FM.
Due to the value that audiences in Ireland continue to derive from RTÉ’s digital radio services – RTÉ Gold, RTÉ Pulse, RTÉ 2XM, RTÉ Radio 1 Extra and RTÉjr Radio – these stations will remain available.
Working with 2rn – who maintain, manage and develop Ireland’s broadcast transmission network for all broadcasters on the island – RTÉ will co-ordinate an orderly wind down of the DAB Service by the end of this month.
RTÉ have launched an extensive public information campaign across television, radio, online and social media to highlight the closure of the DAB network and inform audiences how they can continue to enjoy RTÉ’s digital radio services.
For details on how to continue to listen to RTÉ digital radio services visit www.rte.ie/keeplistening