Red FM

Newspaper: D-Day on the Way for Red FM DJs

Irish Examiner
D-Day on the Way for Red FM DJs

Irish Examiner – January 10th 2002

Next Wednesday is D-day for a string of DJs when new Cork radio station RedFM takes to the airwaves.

Next Wednesday is D-day for a string of DJs when new Cork radio station RedFM takes to the airwaves.

Former RTE Nationwide reporter Martina O’Donoghue is just one of a number of presenters hoping to bring a fresh feel to local radio.

She will present a daily programme from 10am to 2pm on the music-driven station, which will broadcast from the University Technology Centre on the Curraheen Road.

Martina will also present a Sunday afternoon programme. Originally from Bantry and a graduate of UCC, she said: “It’s really great to be in at the start of something new.”

Forget boy and girl bands, says assistant music director and presenter Matt Dempsey: “That stuff is just for kids. We’ll be playing the best of the top 40 as well as dance, rhythm ‘n blues and rock music.”

An old hand at radio, Matt began his career with the pirate stations in Dublin. He has just left his job at Live 95FM in Limerick where he was programme controller.

He said: “I’m very excited about RedFM. Musically, it will be very different from 96FM. Our oldest songs will go back to 1996 whereas 96FM go back to the ’70s.”
“The presentation style will be zappy with presenters standing at the microphone, which will help delivery.”

“The studio basically consists of a mixer and a computer as opposed to the days when CDs were played.”

Nessa Murray, 28, was known to 96FM listeners as one of their outside broadcasters supplying traffic updates.

She has left the station and will be presenting a show called The Red Rooster on Sunday mornings from 6am-10am. A graduate of UCC with a degree in languages, she also works on a freelance basis doing voice-overs and compering entertainment events.

Risteard Keating, 20, cut his broadcasting teeth on UCC campus radio. A second-year marketing and public relations student at the Cork College of Commerce, he will present a Saturday night programme aimed at Cork’s young gay community.

He said: “It will consist of music and phone-ins, mainly for requests. But the remit will be extended in a number of months’ time when we see how it’s going.
“It’s the first time in Ireland that there is a radio programme dedicated to the gay community and it’s long overdue.”

RedFM chief executive Henry Condon predicts the station will be listened to by 54% of Cork’s 15 to 34-year-olds by the end of the year.
Next week, the younger generation will be all ears to give its verdict.

© The Irish Examiner

Red FM show increase in figures

Cork’s newest station Red FM say that thay have again shown very strong listenership increases. The claim is based on its first full year of audience figures as compiled by MRBI in the latest JNLR figures, released yesterday.
According to the figures, Red FM was listened to yesterday by 42% of its target 15-34 year-old market in the second six months of last year. This shows an increase of 20% against the first six months of 2002. The figures also reveal that Red FM is listened to by 21% of all adults in the franchise area. This indicates a 31% increase, against figures for January to June of last year for the station.
Red FM launched in January of last year and its first year has also seen the youth music station scoop three PPI National Radio Awards for Best Music Programme, Best News Broadcaster and Best Sports Programme.
Commenting on Red FM’s success in its first year JNLR results, the station’s Chief Executive Henry Condon said: “We’ve achieved some important goals in the last year that a few people might have doubted and these results clearly indicate the rise and rise of the station. Red FM is already an award-winning market leader with the indicators clearly on for further audience and revenue growth. We will continue to focus on delivering a distinct youth radio product.”

Radio life’s a bitch, and then you get told off!

Red FM have had their knuckles rapped twice: first after their talk-show presenter Vic Barry called the girlfriend of a listener a ‘bitch’ because she didn’t change her underwear. The show was broadcast last July, and led one listener to make a complaint to the BCC, who ruled that the item was ‘in bad taste’ and ‘offensive’. A similar ruling was concluded about another item on the station’s Red Rooster Breakfast Show in which three presenters discussed penis lengths at…err…length.
Another complaint which was upheld concerned a misleading motor insurance ad on RTÉ Radio 1.
A ruling is due to be made next month concerning Spin 1038’s use of the term ‘Stab City’ to describe Limerick in one of its news bulletins. The description of Limerick has been condemned by the city’s mayor who called the item ‘outrageous and totally unacceptable…deeply offensive’.