A fresh and interactive sound for the North West
Broadcasting from Galway to Malin Head, Irish radio was changed forever with the opening of the new i 102-104 FM by comic duo Tommy Tiernan and Hector O hEochagain last week. This brand new station is the first dedicated station for young people in the North West and will broadcast to Donegal, Sligo, Leitrim, Mayo, Galway, Longford and Roscommon.
We asked chief executive, Dan Healy what exactly is different about this station. Is it just another non-stop pop station? “Not at all. This station brings a fresh and exciting offering to our listeners in the North West. Our intention is to change the way our younger people consume and interact with media. You may have noticed the predominance of the (i) symbol around the studio and indeed the city. (i)-It means inquisitive, intelligent and perhaps most important, interactive.
“The listeners will play a big part in the running of this station – we will reflect their views, their music tastes and their concerns.”
As for being just another ‘non stop pop’ station, Healy said: “There are many issues out there facing the young people of today -these include social problems like drug abuse, sexuality, suicide and more. We will provide a platform for many of these issues where people can get an opportunity to discuss them openly. As you know, a problem shared is a problem halved. Over 40% of our air-time will be devoted to ‘talk radio’ and we want our listeners to do the talking. It’s all about involvement and interaction.”
Where will Donegal fit in with the whole plan?
“At present Donegal is blessed with the most successful local radio station in the country, Highland Radio. I suppose we want to fill a gap in the general market and do not see ourselves as direct competitors. People will still chop and change stations tuning into their favourite presenters.
“Donegal is high on our priority and we have been lucky to attract Lisa Brady who has been extremely popular with Ocean FM in the North West for quite a number of years and is exceptionally familiar with the Donegal scene.”
So the message is loud and clear to the Donegal audience, “Tune in, have a listen – your views are our news,” concluded Healy.