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Battle of the radio games

More details of FM104’s ‘Biggest Ever Radio Game’ have been revealed. The Dublin station are now running promos saying that €1m will be up for grabs, with cash prizes to be won every day. The game will launch on Monday morning.
Not to be outdone, rival station 98FM – who recently ran the very successful “Find The Fugitive” competition – will also be launching their own “Million Euro game” this coming Monday. The idea is to confuse FM104 listeners, and to hold on to the initiative gained following the ‘Fugitive’ promo. Full details will be revealed on 98FM on Monday.
The battle to attract, and keep, listeners in the Dublin area is a tough one. 98FM were the top station in the last JNLR, and their lead over second-placed FM104 is very likely to have increased into the next six month JNLR period following the hugely successful “Find the Fugitive” promotion, in which listeners (with the help of clues given out on air) searched the streets of Dublin for a ‘runaway’ willing to hand over huge cash bounties to his assailants. Up against the ‘Million Euro game’, along with the ‘Foxy Jock’ competition – which is also presently running on 98FM – FM104 will need instant success with their new promotion.

Newspaper: Radio station 98FM spins pre-tax profits of €856,929

Irish Independent
Radio station 98FM spins pre-tax profits of €856,929

Irish Independent – February 3rd 2004

Radio station 98FM spins pre-tax profits of €856,929

 Pre-tax profits at Denis O'Brien's Dublin radio station 98FM more than doubled in 2003 to €856,929, recently filed accounts reveal.

Pre-tax profits at Denis O’Brien’s Dublin radio station 98FM more than doubled in 2003 to €856,929, recently filed accounts reveal.

Gross profits were up in the year to €4.1m, from €3.6m, and administration costs increased only slightly to €3.27m from €3.19m.

The company had shareholders’ funds of €4.6m at the end of the year.

The company, registered as Radio Two Thousand Ltd, had a €3.7m investment in Newstalk and a €1.2m investment in youth station Spin at the end of 2003. Newstalk owed the station €68,000 for expenses incurred on Newstalk’s behalf.

The company is now the majority shareholder in Newstalk, and recently got approval from the Broadcasting Commission of Ireland to buy out all of Spin.

The accounts also show that 98FM paid a management fee to Communicorp, which is controlled by Denis O’Brien, of €686,929, unchanged from the previous year.

Communicorp, which is Mr O’Brien’s radio vehicle, is due to file accounts shortly.

A further €158,411 was paid to Communicorp for rent on the radio station’s premises at Grand Canal Quay, and almost €50,000 was paid to Rock Solid Transmission, also controlled by Mr O’Brien, for transmitter site rentals.

Radio Two Thousand employed 56 people during the year, and 22 of these were in sales and marketing. Total salaries were €2.6m and directors’ salaries were €116,808.

The directors’ report states that revenues and profits were expected to grow in 2004. The station started broadcasting in 1989, and its licence was renewed by the BCI in 2003.

Samantha McCaughren

‘Desperate’ stations launch similar promotions

Two of Dublin’s top commercial stations have launched virtually identical competitions which are based on an American tv show. 98FM is looking for Dublin’s ‘Most Desperate Housewives’ whilst at the same time Q102 is seeking ‘Desperate Dublin Housewives’.

Both competitions call on housewives in the area who are desperate to do anything to win cash prizes.

Both competitions are being run by the station’s respective breakfast show teams.

And both competitions have almost identical blurbs accompanying the launch on the stations’ websites…whilst 98FM ask whether you would “walk down Grafton St in your underwear” to win thousands of euro, Q102 ask if you’re desperate enough to “walk naked down Grafton Street” for just one thousand euro. Q102 wonder whether you’d “bungee jump off a crane over the Liffey for 10 Grand?”, but 98FM ask if you’re desperate enough to “swim the Liffey in a chicken suit?”

98FM’s promotion is running for four weeks, the idea is that women will be pitted against each other in a series of challenges, and the woman desperate enough to do it for the least amount of cash – wins that amount.

Dublin station 98 officially unveils new image

Dublin’s 98FM has dropped the FM from its title and have officially launched a new look for the station. The new logo for Dublin’s 98 was recently unveiled at an extravaganza held in the private gardens of Fitzwilliam Square in Dublin.

Launching the new look, Michael Brady, Chief Executive of 98 said: “It has been a while since we have refreshed the look of the station. All high profile brands, including radio stations, need to keep their image and corporate identity relevant and fresh, that is what we are doing. Change is the one constant in our business, our listeners are evolving and changing and we must reflect and embrace their evolving and changing interests. This new look, I believe, also reflects the improved sound of 98 which reaffirms our position as the most entertaining station in Dublin.”

Michael continues: “We listen very carefully to what our listeners are saying and the most consistent thing they keep telling us is that 98 is the station that makes them smile. Our mission is to ensure that when anyone wants to be entertained in Dublin – 98 will be their No.1 choice and help them smile throughout the day.”

Dublin’s 98’s Michael Brady and Samantha Wadkin launch new-look station vehicles

A spokesperson for the station says that the new look is made up of vibrant colours of blue and magenta which create a core purple tone that is distinctive within the Dublin radio landscape.
“These colours were chosen because of their outstanding appeal to the target listener during research. The logo is made up of the 9 and 8 creating a curvaceous shape shot through with yellow wave patterns flow, bringing it to life and giving it an energy and vibrancy,” the spokesperson says.

While the look of the station has changed, the station’s ethos remains the same: to continue to play “Dublin’s Best Music Mix” playing the biggest mix of songs from the ’80s, ’90s and today, and to continue to provide the best on-air entertainment, the biggest promotions and most of all, continue to make Dublin smile.

To support the launch of the station’s new look, a major marketing campaign is underway spearheaded by a new 30 second television advertisement which shows people smiling around Dublin city as they listen to 98 to the backing track of ‘Smile’ by The Supernaturals. There’s also an extensive outdoor 48 and 5 sheet bus and Dart campaign.

The Dublin 98 Morning Crew: Dermot Whelan, Dave Moore and Siobhán O’Connor

Back to the future for Dublin temp 90s Network

On Sunday, January 11th one of Dublin’s more unique stations closed down, hopefully not for the last time. The 90s Network was granted a temporary licence by the BCI to broadcast over thirty days. The station chose to break this up into fifteen weekends to prolong their presence on air.

 On Sunday, January 11th one of Dublin's more unique stations closed down, hopefully not for the first time. The 90s Network was granted a temporary licence by the BCI to broadcast over thirty days. The station chose to break this up into fifteen weekends to prolong their presence on air.
Mike O’Brien and Paul Duffy sign BCI contract

The 90s Network focused on the 1990s with the strapline ‘A Decade in Rewind’. They added to the feel of the decade by filling their news broadcasts with stories from the 90s. They have carried on streaming from their website the90snetwork.com and they plan to keep the website updated with ’90s-related video, trivia and station photos.

Radiowaves News caught up with station chief Mike O’Brien following the station’s closedown and posed a few questions.

Tell us a little about The 90s Network from conception through to launch?
The original concept came from an unlicensed station which I operated in 2003 called Breeze FM. It was a small station but received great feedback so I knew there was a market for a station playing something other than the top 40.
In November 2007 I pitched the idea of operating a temp station to a good friend of mine, Paul Duffy. The original idea was to have the station as an automated one called Splash FM but as we met with Ralph McGarry, whom we worked with on Freedom 92FM, we decided to go all out and have presenters on air.
Ralph did most of the paperwork that is involved with an application for a temp licence and the date was set for a launch of 4th October 2008!

How did it feel to broadcast ‘legally’ considering your unlicensed past?
The feeling was fantastic. The work that goes into the preparation for a temp is huge, far more than I had anticipated. The organising of the presenters, the special themed weekends, the news bulletins right down to getting the logger tapes in order is hugely time-consuming but worth it. That feeling of when the tx goes on for the first time is a huge sense of achievement.

What was the listener response like? Did many listeners discover you?
Listener response for the first few weekends was quite small but as the weeks went by we steadily grew our listener base through our text line and also through our website.
We also set up a Facebook page which has over 70 fans from all parts of the world.

Did you get much response from outside Dublin’s confines (overspill/net)?
We got a huge response from our website and the online feed.
We got 67 hits from the feed from New York for some strange reason and about 20 odd hits from Australia.
As for response outside Dublin we got some response from the commuter towns around Dublin.

 L to R: Brian Buterly, Paul Duffy, Mike O' Brien, Robbie Dunbar, Liam Tutty, Wayne Scales and Ralph McGarry on the first meeting of the presenters in August '08
L to R: Brian Buterly, Paul Duffy, Mike O’ Brien, Robbie Dunbar, Liam Tutty, Wayne Scales and Ralph McGarry on the first meeting of the presenters in August ’08

You chose to split up your 30 day term into weekends. Do you feel this was the right decision considering listeners had to ‘remember’ to retune each weekend? Or would a straight 30 days have finished far too soon and seen you out of the public consciousness too quickly?
Yes, we do feel it was the right decision to have it spread over 15 weekends, we felt that the market we were aiming at would love to listen to the songs they grew up with at the weekend.
On reflection and possibly for our next licence run we would spread it over ten weekends.

Your policy was to focus on the ’90s. Why choose the 90s? Would this change if you’re still around in – say – ten years?
We chose the 90s because we felt that the 80s was done to death and now was the time to move up a decade and tap in to the generation that grew up with Sonic the Hedgehog and Green Buses!
I don’t think we would change from the 90s in ten years IF we were still about because it was a fun decade and one that is not catered for on the Dublin radio dial.

Mike O'Brien
Mike O’Brien

Do you think such a station would be viable on a full-time basis? Are you, or have you applied for, another licence and if so what are the indications?
As for a full-time service of 90s I personally would love to see it happen but at the moment we are quite happy to apply again for a temp licence. Our intention is to apply again, with finances permitting, over a ten-week period sometime this year.

Where was your studio and mast situated? Tell us a little about the studio set-up?
Our studio was based in a purpose-built studio in Donaghmede with a link being used to our mountain site on Three Rock in Rathfarnham. We employed the services of Stephen Foley to service our transmission setup. The studio contained an Airmate desk, 2 PCs, Denon CD decks, 2 minidisc players, 2 Rode Broadcast mics.

Ralph McGarry
Ralph McGarry

Unlike other ‘oldies’ stations and/or programmes, your station went beyond the usual 30 or 40 records from a particular era. If you had two records in front of you and one was a well-played classic that gives 99% listener satisfaction, and the other was a rarely-heard obscurity to 99% of listeners, which would you choose to play? Was this a general station policy? Was there a playlist? How much input did the jocks have?
We gave our presenters full control over their own output for the simple reason that we felt that our presenters were experienced enough to rotate their music so that it wasn’t repetitive but we did have a ‘Music clock’ in the studio to guide the presenters and to give the station some conformity. We did encourage the presenters to play the more unheard of stuff though.
As for playing the 2 records I would play both!!! For the simple reason that the listeners pay your bills but if a presenter is allowed to play the more unheard of stuff it makes him enjoy his gig more and that comes out on air.

Any amusing anecdotes from the few weeks of live broadcast?
Apart from electrocuting myself on the first weekend or letting in the presenters to the studio in my underwear??? Not really, I have enjoyed teaming up with old pals with this venture and have loved every minute of it. It was an experience to say the least! I hope the anoraks enjoyed the station and we hope to be back this year sometime.

90s station struggles as temperatures hit the 90s*

The heatwave currently engulfing the country is presenting challenges to everyone - as a nation the weather we are experiencing at the moment is without precedent which is leading people to turn to all the usual methods of cooling down. 

One Dublin-based radio station, however, has had to come up with a novel solution to their overheating problem. When The 90s Network switched on yesterday for their usual weekend broadcasts on 98.4MHz across the city, their transmitter couldn't cope with the heat. With temperatures regularly htting blisteringly high late 20s to early 30s celsius (*90s Fahrenheit) for a whole week, the heat was too much for a machine which usually runs hot to the touch.
Station owner Mike O'Brien has come up with a novel solution to the problem in order to get the station back on the air - as can be seen in the photo below. You're not imagining things - that is a refrigerator of the type usually found in a public house. Well, keeping a station on the air in this heat is thirsty work after all!
Too hot to transmit – 90s Network transmitter letting off steam

The heatwave currently engulfing the country is presenting challenges to everyone – as a nation the weather we are experiencing at the moment is without precedent which is leading people to turn to all the usual tried and tested methods in their attempts to cool down.

One Dublin-based radio station, however, has had to come up with a novel solution to their overheating problem. When The 90s Network switched on yesterday for their usual weekend broadcasts on 98.4MHz across the city, their transmitter couldn’t cope with the heat. With temperatures regularly htting blisteringly high late 20s to early 30s celsius (*90s Fahrenheit) for a whole week, the heat was too much for a machine which usually runs hot to the touch.
Station owner Mike O’Brien has come up with a novel solution to the problem in order to get the unlicensed station back on the air – as can be seen in the photo below. You’re not imagining things – that is a refrigerator of the type usually found in a public house. Well, keeping a station on the air in this heat is thirsty work after all!

The heatwave currently engulfing the country is presenting challenges to everyone - as a nation the weather we are experiencing at the moment is without precedent which is leading people to turn to all the usual methods of cooling down. 

One Dublin-based radio station, however, has had to come up with a novel solution to their overheating problem. When The 90s Network switched on yesterday for their usual weekend broadcasts on 98.4MHz across the city, their transmitter couldn't cope with the heat. With temperatures regularly htting blisteringly high late 20s to early 30s celsius (*90s Fahrenheit) for a whole week, the heat was too much for a machine which usually runs hot to the touch.
Station owner Mike O'Brien has come up with a novel solution to the problem in order to get the station back on the air - as can be seen in the photo below. You're not imagining things - that is a refrigerator of the type usually found in a public house. Well, keeping a station on the air in this heat is thirsty work after all!