Independent Radio and Television Commission was a headline from The Cork Examiner dated February 23rd 1989.
The power players was a headline from The Evening Herald dated February 23rd 1989.
Paddy Murray on the station that refuses to play pop pap was a headline from The Evening Herald dated February 28th 1989.
Timeline: Dismissed radio presenter seeks court injunction was a headline from The Irish Examiner dated July 12th 1997
Timeline: Radio DJ in court challenge to block sacking was a headline in the Irish Independent dated July 19th 1987
Timeline: Station didn’t tell me about election ban, says sacked radio presenter was a headline in the Irish Examiner dated July 19th 1987
Presenter settles his High Court action against radio station was a headline in the Irish Irish Examiner dated November 6th 1997
More details of FM104’s ‘Biggest Ever Radio Game’ have been revealed. The Dublin station are now running promos saying that €1m will be up for grabs, with cash prizes to be won every day. The game will launch on Monday morning.
Not to be outdone, rival station 98FM – who recently ran the very successful “Find The Fugitive” competition – will also be launching their own “Million Euro game” this coming Monday. The idea is to confuse FM104 listeners, and to hold on to the initiative gained following the ‘Fugitive’ promo. Full details will be revealed on 98FM on Monday.
The battle to attract, and keep, listeners in the Dublin area is a tough one. 98FM were the top station in the last JNLR, and their lead over second-placed FM104 is very likely to have increased into the next six month JNLR period following the hugely successful “Find the Fugitive” promotion, in which listeners (with the help of clues given out on air) searched the streets of Dublin for a ‘runaway’ willing to hand over huge cash bounties to his assailants. Up against the ‘Million Euro game’, along with the ‘Foxy Jock’ competition – which is also presently running on 98FM – FM104 will need instant success with their new promotion.
Radio station 98FM spins pre-tax profits of €856,929
Sunday Business Post
Thunder Bus hits the road for 98FM
Two of Dublin’s top commercial stations have launched virtually identical competitions which are based on an American tv show. 98FM is looking for Dublin’s ‘Most Desperate Housewives’ whilst at the same time Q102 is seeking ‘Desperate Dublin Housewives’.
Both competitions call on housewives in the area who are desperate to do anything to win cash prizes.
Both competitions are being run by the station’s respective breakfast show teams.
And both competitions have almost identical blurbs accompanying the launch on the stations’ websites…whilst 98FM ask whether you would “walk down Grafton St in your underwear” to win thousands of euro, Q102 ask if you’re desperate enough to “walk naked down Grafton Street” for just one thousand euro. Q102 wonder whether you’d “bungee jump off a crane over the Liffey for 10 Grand?”, but 98FM ask if you’re desperate enough to “swim the Liffey in a chicken suit?”
98FM’s promotion is running for four weeks, the idea is that women will be pitted against each other in a series of challenges, and the woman desperate enough to do it for the least amount of cash – wins that amount.
Dublin’s 98FM has dropped the FM from its title and have officially launched a new look for the station. The new logo for Dublin’s 98 was recently unveiled at an extravaganza held in the private gardens of Fitzwilliam Square in Dublin.
Launching the new look, Michael Brady, Chief Executive of 98 said: “It has been a while since we have refreshed the look of the station. All high profile brands, including radio stations, need to keep their image and corporate identity relevant and fresh, that is what we are doing. Change is the one constant in our business, our listeners are evolving and changing and we must reflect and embrace their evolving and changing interests. This new look, I believe, also reflects the improved sound of 98 which reaffirms our position as the most entertaining station in Dublin.”
Michael continues: “We listen very carefully to what our listeners are saying and the most consistent thing they keep telling us is that 98 is the station that makes them smile. Our mission is to ensure that when anyone wants to be entertained in Dublin – 98 will be their No.1 choice and help them smile throughout the day.”
A spokesperson for the station says that the new look is made up of vibrant colours of blue and magenta which create a core purple tone that is distinctive within the Dublin radio landscape.
“These colours were chosen because of their outstanding appeal to the target listener during research. The logo is made up of the 9 and 8 creating a curvaceous shape shot through with yellow wave patterns flow, bringing it to life and giving it an energy and vibrancy,” the spokesperson says.
While the look of the station has changed, the station’s ethos remains the same: to continue to play “Dublin’s Best Music Mix” playing the biggest mix of songs from the ’80s, ’90s and today, and to continue to provide the best on-air entertainment, the biggest promotions and most of all, continue to make Dublin smile.
To support the launch of the station’s new look, a major marketing campaign is underway spearheaded by a new 30 second television advertisement which shows people smiling around Dublin city as they listen to 98 to the backing track of ‘Smile’ by The Supernaturals. There’s also an extensive outdoor 48 and 5 sheet bus and Dart campaign.