Christmas FM, the temporary radio station which broadcast for a month leading to St Stephen’s Day, raised over €30,000 for their charity partner the ISPCC. The station broadcast live in Dublin on 89.9MHz FM and across the world via the internet on a voluntary basis playing non-stop Christmas tunes. Texts to the station cost €1 and proceeds went to the charity.
A statement from the station’s management reads: “Christmas FM would like to thank everybody who supported the station during our recent temporary licence. We would like to say a sincere thank you and well done to the many djs and presenters from radio stations all over Leinster and beyond whose dedication made the station the success that it was. Credit is also due to the management of those stations who readily agreed to allow their staff to participate in the project. In common with most temporary stations there were very little resources available for pre-launch publicity. We were also conscious of the economic downturn and the fact that a charity-oriented service was a new concept. Despite all this the station literally hit the ground running and remained in full throttle mode for the duration. From the very early stages it became apparent that the impact of the station was going to be a lot bigger than we had dared hope. Over the course of the 30 days we received over 10,500 text messages. The website, christmasfm.ie had almost 4 million hits during the same period. Our online listenership averaged 1,500 per day. Given that the station came from nowhere on November 28th we are extremely pleased with what was achieved and are delighted that the listening public seem to have taken the station and its ethos to heart.”
The station have indicated that they hope to return for next Christmas.