Seasonal radio station Christmas FM have announced that the EBS Building Society and the Irish Daily Mail will co-sponsor the station’s 2010 broadcast, helping to cover the necessary running costs and promotion of the station.
Christmas Fm will be on air 24 hours a day from November 28th to December 27th and this year will add Galway, Limerick and the south-east to their Dublin and Cork multi-city schedule.
The station is Ireland’s only dedicated Christmas radio station and hopes to raise over €100,000 for Barnardos, its dedicated charity partner for 2010.
Speaking regarding the sponsorship announcement, Walter Hegarty, Technical Director for Christmas FM said: “Christmas FM is delighted to welcome back the EBS and Irish Daily Mail as our chief sponsors for 2010 as we look to continue to spread some Christmas cheer. The reaction to the station has been fantastic, and last year we were listened to by over a third of our target audience of 15 – 44 year olds. The station has proven a very effective medium for not only generating donations, but also heightening awareness and the profile of our charity partner.”
Christmas FM will once again feature a continuous mix of classic Christmas music and chat. Well-known current and ex-radio personalities will volunteer their time to fill the presenting roles.
Last year’s broadcast raised €70,000 for the station’s charity partner. Research carried out independently of Christmas FM found that recognition of the Christmas FM brand increased from 33% to 47% amongst 15 – 44 yr olds from the 2008 to the 2009 broadcast, while listenership increased from 25% to 38% for the same age group. The number of texts received by the station in 2009 was also up 50% on the number received in 2008.
The station’s proposed frequencies are 89.9MHz in Dublin, 106.7MHz in Cork, 89.5MHz in Galway, 105.5MHz in Limerick and 103.8MHz in the south-east (covering parts of Waterford, Wexford, Kilkenny and Tipperary).