Sunshine 106.8

Country gets new chief

Seán Ashmore has been appointed as CEO at 106.8FM Dublin’s Country. Sean has previously worked with Live 95FM in Limerick, and makes the short-hop ‘across the corridor’ from Wicklow’s East Coast FM to take up his new post. East Coast and Dublin’s Country are based in the same building in Bray.
Speaking to Radiowaves News this afternoon, the station’s PD Robert Walshe confirmed the appointment. “I am delighted at the prospect of working with Sean,” he said. “His experience speaks for itself. His success to date and his undoubted expertise makes this an exciting and ambitious move for Dublin’s Country.”
Robert is certain that Dublin’s Country can make even more significant gains with Seán at the helm.
Also speaking to Radiowaves News today, Seán himself expressed his happiness at the move. He said: “I’m delighted to be joining Dublin’s Country 106.8FM as CEO. The station clearly has a very bright future. Significant progress has been made in the past year, both in terms of programming and sales. There’s some great broadcasting talent on-air and we have some very exciting plans for the station in the coming months and I’m confident that the current year will see more surprises and improvements being made.”
The newly-created position of CEO will cement the station’s management structure following the departure of Padraig O Dwyer to new Kildare station KFM. Padraig had been Commercial Manager at the niche-music station.

Boylan enters the Country

Former 98FM talk-show host Niall Boylan will shortly join the exciting line-up of presenters at 106.8FM Dublin’s Country. Niall departed 98FM under mysterious circumstances but will no doubt welcome the opportunity to unleash his undoubted talent onto Dublin’s airwaves once more. A time slot for his new show has yet to be announced.

Disgruntled country music fan starts campaign

A disgruntled country music fan has launched a campaign against Dublin’s Country. Robert Stevens, who lives in Rathfarnham in south Dublin, describes himself as an ordinary country music fan who is extremely angry at what he sees as a waste of a country music radio licence.

A disgruntled country music fan has launched a campaign against Dublin's Country. Robert Stevens, who lives in Rathfarnham in south Dublin, describes himself as an ordinary country music fan who is extremely angry at what he sees as a waste of a country music radio licence.
"I can’t believe that the BCI allow the people who own Dublin’s Country to carry on the way they are and effectively misuse their licence," he says. "I am tired of running up phone bills streaming good country music stations from the USA."
Robert says he wrote to the station last July, and frustrated at the lack of response, he has launched an online petition to 'to try to get the BCI and Star Broadcasting to stop wasting Dublin's only country licence'.

“I can’t believe that the BCI allow the people who own Dublin’s Country to carry on the way they are and effectively misuse their licence,” he says. “I am tired of running up phone bills streaming good country music stations from the USA.”
Robert says he wrote to the station last July, and frustrated at the lack of response, he has launched an online petition to ‘to try to get the BCI and Star Broadcasting to stop wasting Dublin’s only country licence’.
The petition can be viewed at http://www.petitiononline.com/1068fm/petition.html.

‘Desperate’ stations launch similar promotions

Two of Dublin’s top commercial stations have launched virtually identical competitions which are based on an American tv show. 98FM is looking for Dublin’s ‘Most Desperate Housewives’ whilst at the same time Q102 is seeking ‘Desperate Dublin Housewives’.

Both competitions call on housewives in the area who are desperate to do anything to win cash prizes.

Both competitions are being run by the station’s respective breakfast show teams.

And both competitions have almost identical blurbs accompanying the launch on the stations’ websites…whilst 98FM ask whether you would “walk down Grafton St in your underwear” to win thousands of euro, Q102 ask if you’re desperate enough to “walk naked down Grafton Street” for just one thousand euro. Q102 wonder whether you’d “bungee jump off a crane over the Liffey for 10 Grand?”, but 98FM ask if you’re desperate enough to “swim the Liffey in a chicken suit?”

98FM’s promotion is running for four weeks, the idea is that women will be pitted against each other in a series of challenges, and the woman desperate enough to do it for the least amount of cash – wins that amount.

Dublin station 98 officially unveils new image

Dublin’s 98FM has dropped the FM from its title and have officially launched a new look for the station. The new logo for Dublin’s 98 was recently unveiled at an extravaganza held in the private gardens of Fitzwilliam Square in Dublin.

Launching the new look, Michael Brady, Chief Executive of 98 said: “It has been a while since we have refreshed the look of the station. All high profile brands, including radio stations, need to keep their image and corporate identity relevant and fresh, that is what we are doing. Change is the one constant in our business, our listeners are evolving and changing and we must reflect and embrace their evolving and changing interests. This new look, I believe, also reflects the improved sound of 98 which reaffirms our position as the most entertaining station in Dublin.”

Michael continues: “We listen very carefully to what our listeners are saying and the most consistent thing they keep telling us is that 98 is the station that makes them smile. Our mission is to ensure that when anyone wants to be entertained in Dublin – 98 will be their No.1 choice and help them smile throughout the day.”

Dublin’s 98’s Michael Brady and Samantha Wadkin launch new-look station vehicles

A spokesperson for the station says that the new look is made up of vibrant colours of blue and magenta which create a core purple tone that is distinctive within the Dublin radio landscape.
“These colours were chosen because of their outstanding appeal to the target listener during research. The logo is made up of the 9 and 8 creating a curvaceous shape shot through with yellow wave patterns flow, bringing it to life and giving it an energy and vibrancy,” the spokesperson says.

While the look of the station has changed, the station’s ethos remains the same: to continue to play “Dublin’s Best Music Mix” playing the biggest mix of songs from the ’80s, ’90s and today, and to continue to provide the best on-air entertainment, the biggest promotions and most of all, continue to make Dublin smile.

To support the launch of the station’s new look, a major marketing campaign is underway spearheaded by a new 30 second television advertisement which shows people smiling around Dublin city as they listen to 98 to the backing track of ‘Smile’ by The Supernaturals. There’s also an extensive outdoor 48 and 5 sheet bus and Dart campaign.

The Dublin 98 Morning Crew: Dermot Whelan, Dave Moore and Siobhán O’Connor