Straight talk from TV joker
Straight talk from TV joker
The latest independent audience figures (RAJAR) released today show that an extra 17,000 listeners are tuning in every week to the Belfast-based Citybeat 96.7FM. This gives Citybeat the largest increase in audience of any local station within its transmission area. Overall 135,000 listeners are now tuning into the station each week.
Commenting on the figures, the Station Director Richard Collett said: “We are delighted that so many new listeners are now enjoying Citybeat. We believe in providing the music people want coupled with the news they need – all delivered by great presenters. It is particularly pleasing for us to see such substantial growth in our audience at a time when the Northern Ireland radio market has undergone significant changes with the launch of high profile competition. We believe these figures are also great news for all our advertisers, giving them an even greater platform to reach their customers.”
CityBeat have announced the launch of an additional FM frequency which will give the Belfast radio station a potential extra 80,000 listeners within the Greater Belfast area.
The new frequency of 102.5MHz FM will bring Citybeat to those living in North Belfast, Newtownabbey and Carrickfergus from midnight tomorrow, and will complement the existing 96.7 FM frequency.
Broadcast industry regulators, Ofcom have given the go-ahead for the repeater signal to run off the Carnmoney Hill transmitter at Glengormley, boosting CityBeat’s current output from Black Mountain further into Greater Belfast.
CityBeat Station Director Richard Collett said: “We’re absolutely delighted to be able to launch this additional frequency. We have had difficulty reaching certain districts within the whole of our transmission service area on 96.7FM due to topography in relation to the Black Mountain transmitter. 102.5 will effectively fill in the gaps in those areas to the north of the city, and beyond up to Carrick. It will be great to welcome many new listeners to CityBeat and to improve the quality of our service to our existing ones. It’s also great news for our advertisers who will now get effective brand exposure to a wider audience.”
In the latest RAJAR listenership figures release Belfast radio station Citybeat, quarter on quarter, is the only commercial station within its coverage area to have increased in both average hours and Market Share.
The figures show Citybeat’s year on year average listening hours have increased by 3.2 to 9.2 giving an additional total listening increase of 383,000 total hours.
Citybeat has also seen significant growth in its market share over the same period with an increase of 3.4% taking it to an overall share of 11.2%.
Citybeat’s Managing Director Dorothy Nixon said: “We would like to thank all our 128,000 weekly listeners who are clearly enjoying our personality led line-up, music variety, great chat and local news. It is evident from the latest figures that our listeners like what they hear and are consequently listening for longer enjoying what Citybeat has to offer.”
U105 has recorded another rise in their weekly reach, to 136,000 listeners, according to the latest industry ratings just released. The number tuning in to U105.8FM has grown by 28,000 listeners (26%) compared to the same period last year.
Peter McVerry, U105’s Station Manager, said: “We’re delighted with our growth across the past 12 months with more and more people enjoying our superb mix of music, news and chat. After just over four years on air, we’ve gone from being a new entrant in the market to being a major player on the Northern Ireland radio scene. Our fantastic line-up including Maurice Jay, Frank Mitchell, Carolyn Stewart, George Jones and Jerry Lang produce an eclectic mix of music and talk every day with Frank’s phone-in show from 9 to 12 every weekday morning proving particularly popular. We have exciting plans for further growth for the station this year including some major promotions that build on our success to date. I’d like to take this opportunity to thank all of our listeners, advertisers and the team here at U105 for their support.”
U105 broadcasts to the Greater Belfast area, including Lisburn, Antrim, Bangor, Dungannon, Banbridge and Carrickfergus.
A new station aimed at celebrating gay culture and diversity will launch in Dublin in June. Running from the 17th until the 27th, Open FM will broadcast across the greater Dublin area.
Open FM will be Ireland’s first radio station to solely focus on gay issues. It will highlight the gay cultures of Dublin in an effort to educate, entertain and inform its listeners – opening peoples minds to things they may fear or just don’t understand.
The station will include a variety of programmes that will showcase the different tastes and interests of Dublin’s LGBTQ community. Leading up to, and during, the Dublin Pride week Open FM will run features from the many events happening across Dublin and provide a guide to what’s on. On the day of the Dublin Pride Parade the station will dedicate its broadcast to the event. With on-location live coverage throughout the parade which will culminate at the post-parade show.
Liam Cahill, Deputy Head of OpenFM, said: “Open FM aims to provide the LGBTQ community, and beyond, with a station that isn’t afraid to counter perceptions about what gay people may be like. I firmly believe Open FM will rattle the airwaves and give people something they haven’t heard anywhere else.”
Open FM is an independent, not-for-profit, organisation. Established by Liam Cahill, Sam Lyons and Emma Carroll out of a passion for both radio and a sense of equality, it is overseen by an independent board of nine who have a variety of experience work in media, public relations and alongside young people. Open FM will also work with charities in Dublin in an effort to help raise their awareness and hopefully gather funds.
The station will provide a range of programmes, from music, to talk, to current affairs.