Beat

Beat Ready to Free Your Ears

Beat 102-103, presently running 24 hour tests leading to their July 1st launch to the south-east region, have told the Sunday Business Post that it has met its advertisng targets for its first month on air and are already working on month two. The station are also promising similar campaigns to the 'Fugitive' & 'Joker' competitions run by Dublin's big players 98FM and FM104.

Beat 102-103, presently running 24 hour tests leading to their July 1st launch to the south-east region, have told the Sunday Business Post that it has met its advertisng targets for its first month on air and are already working on month two. The station are also promising similar campaigns to the ‘Fugitive’ & ‘Joker’ competitions run by Dublin’s big players 98FM and FM104.
Speaking to the newspaper, station chief Kieran McGeary says that he wants Beat 102-103 listeners to feel emotionally attached to the station and that he viewed Beat as a brand as much as a radio station.
The youth station’s advertising campaign will be based around the slogan ‘Free Your Ears’ and will run outdoors at first, followed by television and radio slots.
Beat 102-103 is the first licensed regional service and will broadcast to the Carlow, Kilkenny, Tipperary, Waterford & Wexford areas.

Newspaper: Beat 102-103’s launch

Waterford News & Star – July 4th 2003

Waterford News & Star
A beautiful broadcasting day as new radio station takes to the airwaves

By Lynda Murphy

Waterford’s newest radio station Beat 102-103 Fm was officially launched yesterday (Tuesday) at a spectacular party given for over 200 guests.

Ireland’s first regional radio station, based at the new state-ofthe- art WLR fm Radio Centre at Ardkeen, went live on air at 1.02pm, to the sounds of Lee Doyle, who introduced their opening track, which was chosen by the public. U2’s ‘Beautiful Day’ exploded on the airwaves, while in the crowded marquee red and white streamers filled the air to the sounds of cheers and well wishes from all who gathered to celebrate the new venture.

Leading up to the count down, guests were served with an array of lavish finger food, champagne and wine, in the marquee that was immaculately designed in their chosen colours, red and white. Many jokes circulated the air about the chosen colours, given the weekend performance against Cork. However, rumours were quickly curbed as guests were told that the colours had been chosen well in advance of the game.

The atmosphere in the marquee was electric as the clock counted down to 1.02pm. The excitement could hardly be contained as Lee Doyle appeared on the wide screens, making his first broadcast from the new studio. Beat FM’s Chief Executive Kieran McGeary spoke of the plans for the new station saying that it will be primarily focusing on young people from 15 – 34 in the South East Region. The airwaves will stretch from Waterford to Wexford, Carlow, Kilkenny, and Tipperary.

Kieran also promised that the new station would be firmly “committed to celebrating and promoting the best Irish talent”, something that was very evident at the launch with performances from Simon Casey, Luke Thomas and Skyndeep. This is also in keeping with the station’s slogan of ‘Your Music Now’.

The station which will run 24 hours a day boasts a large, enthusiastic staff of young people, with “fresh new and talented presenters delivering an exciting service that finally delivers everything young people want in a radio station”.

Des Whelan, Chairman of the station also emphasised the importance of a youth radio station for the South East region and spoke of his amazement of having received “over 400 applications from young radio presenters”. He thanked all of the many Shareholders and Directors, such as U2 manager Paul McGuinness and Mean Fiddler boss Vince Power, among others, for their commitment to “the first purpose built radio station in the country”.

The newly elected Mayor of Waterford, Ald. Tom Cunningham, gave a fitting address to the guests of how significant July 1st is for the radio industry. He spoke of Marconi, who first invented the wireless, which was launched on this day, 1897, in St. John’s, Newfoundland, which is aptly twinned with Waterford. He also ensured the guests that he has “total confidence that Beat FM will be a success” and will continue to be so for many years to come.

Following the speeches, Simon Casey was welcomed on stage to a deafening applause and in his true, professional and easy-going style he opened the path for a major celebration party that would complete this ‘Beautiful Day.’

Munster Express – July 4th 2003

Ireland's first regional station hits the airwaves

Ireland’s first regional station hits the airwaves

Beat 102-103, Ireland’s first regional radio station, went live on air for the very first time on Tuesday of this week at 1:02pm, marking the beginning of a new era in independent Irish regional radio.

U2’s `Beautiful Day’ was chosen as the first song to be played at the launch which was attended by over 200 guests and featured a performance by Simon Casey as well as appearances by rising Irish stars, Luke Thomas and Skyndeep. As a director of the radio company, U2 manager,Paul McGuinness, was on hand for the launch and he said he was delighted to hear a U2 song launch the station.

Speaking at the launch, BEAT 102-103 Chief Executive Kieran McGeary said the new station would be `by young people for young people’.

“This is the first time that young people in the South East will have a radio station catering solely for them. We have a young management team with fresh, new and talented presenters delivering an exciting service that finally delivers everything young people want in a radio station.”

Mr. McGeary also said Beat 102-103 was committed to developing new Irish talent and standing by the station’s slogan of ‘Your Music Now’.

In his address at the launch, Beat 102-103 Chairman, Des Whelan, said he believed the station was something the young people of the South-East had been waiting for a very long time.

Broadcasting from a new multi-million euro broadcast centre in Waterford City, Beat 102-103 is a dedicated youth music station serving 15-34 year olds in Carlow, Kilkenny, Waterford, Wexford and South Tipperary.

The shareholders and directors include some of the biggest names in Irish music and entertainment such as U2 manager, Paul McGuinness, and Mean Fiddler chiev executive, Vince Power. Other directors are Des Whelan, Chief Executive of WLRfm, Trevor Bowen of Principle Management, Newstalk 106 Chairman John Purcell, Redmond O’Donoghue of Waterford Wedgwood and People Newspapers’ managing director, Ger Walsh.

Michael O’Keeffe, Head of the Broadcasting Commission said it was a new era in regional as opposed to local radio and they would be looking on this station as a type of pilot project for other Irish regions. He had heard some of the test transmissions as far away as Carlow, on his way down from Dublin.

As a Waterford man he was delighted to see the new station which made up for some of the disappointment after the Thurles match. Peter McPartlin of Irish International Advertising Agency mentioned to the Munster Express that a station focused on a young audience, REDFM in Cork, had been a success and Beat could be too for the South East, he reckoned.

Mayor of Waterford, Cllr. Tom Cunningham, spoke of the importance of having the radio centre in Waterford and wished them success for many years into the future.

The Spraoi drummers launched the proceedings in a marquee tent shortly before 1am with black masks and they created a rousing atmosphere for the launch where guests sipped wine and champagne as the Beat went on.

The high profile gathering enjoyed the proceedings even though the rain outside slightly marred the summertime ambience.

Beat to start each day with a Power Breakfast

Beat 102-103, the regional radio station which broadcasts to five counties in the South East, has unveiled plans for a brand new talk format breakfast show to be hosted by Niall Power (pictured). The show is called ‘Beat Talk @ Breakfast’ and will be a lively talk programme designed to appeal to the station’s target audience of 15-35 year olds. It will feature at least eight interviews an hour focusing on a variety of topics including lifestyle, health, sex, food, fashion and music.

  Beat 102-103, the regional radio station which broadcasts to five counties in the South East, has unveiled plans for a brand new talk format breakfast show to be hosted by Niall Power (pictured). The show is called 'Beat Talk @ Breakfast' and will be a lively talk programme designed to appeal to the station's target audience of 15-35 year olds. It will feature at least eight interviews an hour focusing on a variety of topics including lifestyle, health, sex, food, fashion and music.

‘Beat Talk @ Breakfast’ will begin broadcasting next Monday. Niall, who has previously presented the Beat Talk programme during the afternoon on Beat 102-103, will host the new breakfast show from 6.50am-9.50am each weekday morning. The programme will also feature regular news bulletins, sport updates with Vincent Bradley and the latest travel news with “Mel on Wheels”.

To promote the new show, a number of billboards are being erected across the region. The creative features presenter Niall Power dressed in his pyjamas, sitting in bed between a sleeping couple, with the headline “Wake Up with Niall Power!”

To further boost its daytime schedule, Beat 102-103 has also signed up Louise Jordan to front the station’s afternoon programme ‘Beat @ Work’. Louise is joining Beat 102-103 from Dublin’s FM104.

Beat 102-103’s Chief Executive Kieran Mc Geary is confident that listeners across the South-East will love the new schedule changes at the radio station. He says: “Having a breakfast programme focused completely on talk is a complete departure for a music radio station aimed at 15-34 year olds. But I have no doubt that there is an appetite for this show in our marketplace and that it will work. Niall Power and BeatTalk have already proved hugely successful in the afternoons with 90% of the show’s audience being within our core target market. If those listeners move with Niall to Breakfast, we will substantially increase our audience in this highly competitive slot and severely hurt our competitors.
“Niall Power is one of the best talk radio presenters in the Irish marketplace and we are delighted that he is moving to breakfast. He will certainly strengthen our breakfast offering as he has strong appeal to both male and female listeners. We are also delighted to have Louise Jordan joining our team.”

Two strangers, a wedding and Beat’s listeners

South-east regional station Beat 102-103’s social experiment ‘2 Strangers & A Wedding’ reached its climax yesterday when Bébhinn O’Keeffe met Alan Healy, the man she was about to marry, for the very first time – at the Altar!

The couple were matched based on their personalities by a panel of relationship experts and never met face to face during their on-air courtship.

South-east regional station Beat 102-103’s social experiment '2 Strangers & A Wedding' reached its climax yesterday when Bébhinn O’Keeffe met Alan Healy, the man she was about to marry, for the very first time - at the Altar!
Bébhinn and Alan

For the past few weeks on Beat’s Breakfast programme, 25 year old Bébhinn, from Tramore in Co Waterford, grilled potential suitors before choosing 31 year old Alan, who lives in Waterford City, as her groom.

Bébhinn and Alan chatted on the phone, asked their family and friends to answer intimate questions to get to know each other better, and consulted Beat 102-103’s expert panel for guidance, but they did not learn the identity of their betrothed until yesterday morning.

Speaking about her experience of marrying a stranger, bride Bébhinn O’Keeffe says: “When I was walking up the aisle my mind just went blank and my Dad had to hold me up. I was just so excited. I’ve definitely already clicked with Alan. Beat 102-103 came up with a great idea when they launched ‘2 Strangers & A Wedding’ and I think it was a really good way to meet someone.”

Groom Alan Healy says: “Like most grooms, I was nervous but I’m very happy I went through with it. My family and friends have been brilliant and supportive. I think Bébhinn is absolutely smashing.”

Gabrielle Cummins, CEO of Beat 102-103, says: “There was a huge response to our social experiment ‘2 Strangers & A Wedding’ and listeners have really gotten behind our chosen bride and groom. We’ve been with Bébhinn and Alan every step of the way from first introductions to them meeting for the first time at the altar. On behalf of everyone at Beat 102-103 I wish the lucky couple the very best of luck as they jet off on their honeymoon to sunny Portugal!”