Midlands Radio 3 is displaying a new RDS reading of ‘MID.GOLD’ on their 102.1FM Athlone outlet. In their new application to the BCI during the licensing renewal process, Midlands Radio 3 are proposing split services on their frequencies. One of these is a new ‘Golden Oldies’ service by the name of Midlands Gold.
Report: DJ Softy
Midlands Radio 3’s Westmeath opt-out service is to be greatly increased from tomorrow. It will form part of the Midlands Gold service as proposed in the station’s recent submission to the BCI for the licence renewal in their franchise area.
Broadcasting on 102.1MHz in Athlone and 96.5MHz in Mullingar, the frequencies will still unite for some programmes. In preparation for the split, the Athlone studio facilities have been revamped.
Midlands 103 have this week moved its 50 full and part-time staff to a new state-of-the-art headquarters. The new 5,500 square foot complex at the Axis Business Park in Tullamore comprises new studio facilities, finance, administration and general office areas. It forms part of a strategic three million euro investment by the company. The radio station, which serves Laois, Offaly and Westmeath, is also conducting a multi-phase enhancement of its transmission network.
Leading consultants from West Country Broadcast in the UK and Radio Computer Systems in the US were employed to work on the project, together with top Irish firms in the construction and electrical trade. The studios utilise the latest digital sound technology coupled with touchscreen playout systems and other facilities to improve the broadcast experience for presenters and guests. It is the only broadcast project in Ireland where these leading companies have worked collaboratively and they have produced results to envy any radio station in the country.
Midlands 103’s Managing Director Albert Fitzgerald says: “‘Tindle House’ represents a huge vote of confidence in the local economy and the strength of the Midlands 103 brand. We’re extremely excited about the opportunities it affords us to produce better programming, improve the quality of workplace for our staff and diversify our business. This surpasses any radio facility in the country and people living in the Midlands can truly be proud of their local station.
“In addition two of the station’s leading presenters have been nominated for prestigious national awards. Will Faulkner’s ‘Midlands Today Show’ (left) is on a shortlist for ‘Current Affairs Programme of the Year’, alongside RTE’s Pat Kenny, while Ricey Scully could receive an award for his touching tribute to singing legend Joe Dolan.